Matthew Selheimer
VP, Research Director
Author Insights
Blog
Six Ways That B2B CMOs Can Make Customer Obsession Real
It’s easy to buy into the idea of customer obsession — but putting it in action is hard, continuous work. Explore these concrete ways to bring customer obsession to life.
Blog
Meet The New VP, Research Director For The B2B Marketing Executives Service
The quality of the people, the collaborative culture, and the ability to help clients shorten the distance between bold vision and superior impact through customer obsession are why I joined Forrester.