Matthew Selheimer

VP, Research Director

Forrester Bio

Author Insights


B2B Marketers Expect To Do More With More — But It’s Not As Good As It Sounds

Matthew Selheimer May 13, 2024
Forrester's latest Marketing Survey shows that marketing executives and operations leaders anticipate budget increases this year. Capitalizing on this opportunity requires overcoming formidable challenges.

Six Ways That B2B CMOs Can Make Customer Obsession Real

Matthew Selheimer May 30, 2023
It’s easy to buy into the idea of customer obsession — but putting it in action is hard, continuous work. Explore these concrete ways to bring customer obsession to life.

Meet The New VP, Research Director For The B2B Marketing Executives Service

Matthew Selheimer February 16, 2023
The quality of the people, the collaborative culture, and the ability to help clients shorten the distance between bold vision and superior impact through customer obsession are why I joined Forrester.