Matthew Selheimer

VP, Research Director

Forrester Bio

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Blog

The Average B2B Firm Invests 8% Of Revenue In Marketing — But That’s Not The Whole Story

Matthew Selheimer December 17, 2024
Global averages mask a great deal of nuance. Get an overview of our B2B marketing budget benchmark reports and find out how they can help you evaluate your marketing investment.
Blog

Call For Entries: Forrester 2025 B2B Summit North America Awards

Matthew Selheimer October 30, 2024
Do you have a success story on transforming your company or function in the service of customers? We would love to hear from you if so. Submit your story for a chance to be honored on the B2B Summit mainstage.
Blog

The Secret To High Growth: Cocreate A Customer-Obsessed Strategy

Matthew Selheimer October 4, 2024
Customer-obsessed B2B companies achieve stronger revenue growth and profitability growth than their peers. So how do you achieve customer obsession? Break it down into actionable steps.
Blog

Leverage Synergy To Stretch Your 2025 B2B Marketing Budget

Matthew Selheimer August 1, 2024
Today, Forrester released our 2025 Budget Planning Guides. It’s always an exciting time when we gather survey data and insights from our client conversations to produce a set of collective recommendations that B2B marketing executives should consider for the year ahead. Read below for this year’s key planning guide highlights. Benchmark your current spending While […]
Blog

B2B Marketers Expect To Do More With More — But It’s Not As Good As It Sounds

Matthew Selheimer May 13, 2024
Forrester's latest Marketing Survey shows that marketing executives and operations leaders anticipate budget increases this year. Capitalizing on this opportunity requires overcoming formidable challenges.
Blog

Six Ways That B2B CMOs Can Make Customer Obsession Real

Matthew Selheimer May 30, 2023
It’s easy to buy into the idea of customer obsession — but putting it in action is hard, continuous work. Explore these concrete ways to bring customer obsession to life.
Blog

Meet The New VP, Research Director For The B2B Marketing Executives Service

Matthew Selheimer February 16, 2023
The quality of the people, the collaborative culture, and the ability to help clients shorten the distance between bold vision and superior impact through customer obsession are why I joined Forrester.