2026 Budget Planning: Prioritize AI, Adapt To Buyers, And Thrive In Chaos

Forrester’s 2025 budget planning survey reveals optimism for 2026, with 83% of B2B marketing leaders anticipating budget increases despite economic and geopolitical challenges. Success will require strategic investments, targeted divestments, and room for experimentation to drive growth and efficiency.

Watch this on-demand webinar with Forrester analysts sharing 2026 budget planning insights to help you optimize budgets, target resilient markets, adapt to buying networks, and integrate AI.

Gain actionable strategies for navigating uncertainty, aligning resources with priorities, and uncovering growth opportunities. Get what you need to prepare your organization for a successful 2026.

Watch it now to:

• Invest in resilient markets; divest from unstable ones.
• Align revenue processes with modern buying behaviors.
• Automate tasks, upskill teams, and enhance marketing effectiveness with AI.

Includes on-demand access to the live Q&A and downloads of bonus budget planning resources.