Move Beyond Scores To Understand What Actually Drives Growth

Most organizations track plenty of experience metrics: NPS, CSAT, and brand sentiment. Yet they still struggle to see which experiences truly drive acquisition, retention, and revenue lift. When brand experience (BX) and customer experience (CX) are measured in silos, teams end up with conflicting signals and investment decisions that are hard to stand behind.

This live Forrester webinar gives you a research‑backed way to close that gap. You’ll learn how measuring brand and CX together can reveal clear paths to growth — and why improving the two in tandem lifts revenue far more than improving one or the other alone.

You’ll walk through real-world examples that show how companies can use the score to develop the growth strategies that will drive the greatest impact. You’ll get to gauge the quality of the experiences you offer today — and discover specific actions to take to improve them in ways that will move the needle most.

Come away knowing whether your current experience strategy is on track or at risk of leaving growth on the table.

What You’ll Learn:

  • Why BX and CX must work together to unlock growth
  • Which BX and CX factors have the biggest revenue impact
  • How employee experience is becoming a critical growth lever

Leave This Session With:

  • An understanding of the key factors that influence growth throughout the customer lifecycle
  • A simple lens to explain performance to executives and partners

BONUS: Be among the first to access our new guide, Turn Brand And CX Metrics Into ROI Impact, free for immediate download when you attend.

Featuring

From Experience Scores To Revenue Impact: A Total Experience Playbook For Growth

Date: Tuesday, May 12, 2026

Time: Time: 11–11:45 a.m. ET | 4–4:45 p.m. BST 

Complete the form fields to reserve your spot.

 

Thank you for securing your webinar seat!

You should receive an email confirming your registration within the next 15 minutes. Add forresterinfo@mrktg.forrester.com to your list of approved senders to ensure successful email delivery to your inbox.

Add the event to your calendar now: