Dipanjan Chatterjee

Vice President, Principal Analyst

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Blog

Apple’s New Intelligence Is Here

Dipanjan Chatterjee 2 days ago
Apple, famously reticent about AI, broke its silence at its 2024 Worldwide Developers Conference (WWDC) and Forrester was there. Learn more about Apple Intelligence and find out what we gathered from the grand reveal.
Blog

Apple Is About To Cross Its AI Rubicon

Dipanjan Chatterjee June 5, 2024
Apple’s early reticence toward AI was entirely on brand. But that all changes on June 10 at its Worldwide Developers Conference (WWDC), the perfect occasion for Apple AI’s coming-out party. Learn how Apple will change its tune in this post.
Blog

50/50: Capital One, Discover, And Differentiation In Credit Cards

Peter Wannemacher May 6, 2024
Welcome back to Forrester’s blog series, 50/50, where we showcase two sides of a B2C marketing issue. This time, we explore how consumers feel about Capital One’s bid to acquire Discover — and how differentiated credit card brands are in the eyes of customers. The main catalyst for this research is Capital One’s announced plan […]
Blog

Is Apple’s Blue Bubble Too Big To Burst?

Dipanjan Chatterjee April 30, 2024
Consumers aren’t sold on the DOJ’s argument that Apple is an anticompetitive monopoly against which action should be taken. Find out why.
Blog

Daniel Kahneman Changed How We Think About Consumer Choice And Brand Strategy

Dipanjan Chatterjee April 9, 2024
The way we think about how consumers choose brands owes a huge debt of gratitude to the pioneering and unexpected insights of Daniel Kahneman. Learn more about how Kahneman’s work has influenced brand energy and the Forrester Brand Energy Framework.
Blog

50/50: Private Label Is Coming For You

Dipanjan Chatterjee April 2, 2024
Private-label products are increasing in popularity as prices soar. Brands should be worried — find out why in this blog post.
Blog

The Justice Department Accuses Apple Of Smartphone Monopoly

Dipanjan Chatterjee March 21, 2024
Apple is being accused of smartphone monopoly but its "walled garden" principles have helped build brand devotion and customer loyalty. Learn more about this complex situation in this blog.
Blog

50/50: Gratuity Has Reached A Tipping Point

Dipanjan Chatterjee February 22, 2024
Tipping fatigue is growing as automatic prompts on digital points of sale proliferate. Find out the consumer sentiment on this hot topic.
Blog

Consumer Spending 2024: What It Means For Your Brand

Dipanjan Chatterjee February 7, 2024
2023 was a confusing year: The consumers blew cold, and the economy blew hot. The recession-to-be didn’t materialize, and the economic outlook wasn’t half as bad as consumers would have you believe. Yet, notes from the post-pandemic blues keep wafting in the air no matter the macroeconomic drumbeat. This year, the economy is headed for […]
Blog

If It’s January, It Must Be Time For CES 2024

Dipanjan Chatterjee January 2, 2024
What will be the three biggest themes to watch out for at CES 2024? Find out in this preview of the upcoming event in Las Vegas.
Blog

One Game To Rule Them All: Sports And Fandom In America

Dipanjan Chatterjee December 9, 2023
It’s not often that soccer and the United States are spoken of in the same breath. But a diminutive Argentinian possessing outsized wizardry changed all of that. Lionel Messi put US Major League Soccer on the world map, and Apple brought the games into American living rooms. On Saturday, December 9, it all comes to […]
Blog

Consumer Spending Expectations — Holiday Edition

Dipanjan Chatterjee November 8, 2023
Consumers are mostly skittish about spending more this holiday than they have the rest of the year, and categories like beauty and personal care and consumer durables will fare far worse than health and wellness and apparel.
Blog

Five Holiday Shopping Trends That Will Surprise You

Dipanjan Chatterjee October 27, 2023
Brands must contend with a consumer caught between sagging confidence and a healthy pocketbook, making this a holiday unlike any other.
Video

Predictions 2024: CMOs Prioritize Practicality Over Purpose

Mike Proulx October 25, 2023

Blog

Consumer Spending Trends — 2023 Edition

Dipanjan Chatterjee September 8, 2023
Has The Economy Got You Down? It’s 1840. Inflation is rampant, and beleaguered consumers are reeling from high prices. It’s also presidential election season, and economic woes are weighing down the campaign of incumbent President Martin Van Buren, who eventually loses to William Henry Harrison (who, for all you trivia fans, had the shortest presidential […]
Blog

Growth Strategy In Action: Apple Plants New Seeds

Dipanjan Chatterjee August 7, 2023
Two months ago, I announced Forrester’s revenue growth framework. We reviewed academic research, evaluated practitioner models, spoke with CMOs, and studied best practices among companies to distill a framework to help our clients develop a structured approach to growing revenue. I’ve applied this lens to Apple’s latest earnings release to analyze the company’s growth strategy. […]
Blog

Headed To The “Barbie” Movie? Read This First.

Dipanjan Chatterjee July 19, 2023
The much-anticipated “Barbie” movie releasing on July 21 comes with a bold promise — it’s for those who love Barbie as much as it is for those who hate her. So no matter which camp you’re in, when the lights dim and Margot Robbie appears in a flash of brilliant pink, realize that what you’re […]
Blog

The 2023 FIFA Women’s World Cup Is A Bonanza For Brands

Dipanjan Chatterjee July 13, 2023
Soccer's massive reach plus the passion it inspires creates a combination that's tailor-made for marketing.
Blog

Introducing Forrester’s Revenue Growth Framework

Dipanjan Chatterjee June 5, 2023
Boost bottom-line profitability with a structured and strategic approach to top-line revenue growth by activating five marketing levers.
Blog

Growth Is Essential Yet Elusive — How Will Your Company Grow Revenue?

Dipanjan Chatterjee May 17, 2023
Growth, while essential, will remain elusive in 2023. How can you craft a strategy to grow revenue and create value for this year and beyond?
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