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You can use identity resolution solutions to manage data, target audiences, and personalize experiences. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, and geography. B2C marketers should use this report to understand the value they can expect from an identity resolution solutions vendor, learn how vendors differ, and investigate options based on size and market focus.

You can use customer data platforms (CDPs) for B2C to assemble customer profiles, orchestrate customer journeys, and deliver data and audiences to the marketing technology (martech) ecosystem. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, geography, and use case differentiation. B2C marketers should use this report to understand the value they can expect from a CDP for B2C vendors, learn how vendors differ, and investigate options based on size and market focus.

In our evaluation of digital experience platform providers, we identified the most significant ones and researched, analyzed, and scored them. This report shows how each provider measures up and helps you select the right one for your needs.

B2C marketing is critical to companies’ ability to win, serve, and retain customers. To accelerate their performance in B2C marketing, organizations are evaluating and adopting a range of contributing technologies. This Forrester Tech Tide™ report analyzes the maturity and business value of the 16 technology categories that support B2C marketing. B2C marketers should read this report to shape their company’s investment approach to these technologies.

Modernizing digital experience platforms (DXPs) is essential for delivering seamless, omnichannel customer engagement across the lifecycle. As organizations shift from legacy systems to composable, cloud-native, and AI-powered DXPs, they face challenges in strategy alignment, integration, and governance. To help tech leaders address the most common modernization scenarios, we’ve created quick start cards based on our DXP research and client engagements. They offer actionable guidance to accelerate transformation while managing complexity, cost, and stakeholder expectations. Use them to identify your scenario, spark ideas, and build a roadmap tailored to your organization’s goals.

Small- and medium-size businesses (SMBs) and enterprises with distributed footprints face similar challenges in executing and scaling localized strategies for customer experience (CX). Vendasta’s pivot from a simple marketplace to an AI customer acquisition and engagement platform demonstrates how to solve this problem across business sizes. By deploying AI agents as “AI employees,” Vendasta enabled clients of all sizes to automate engagement, personalize experiences, and drive measurable outcomes. This report explores how Vendasta’s AI platform drives results across stakeholder groups and offers actionable lessons for tech leaders building modern, ecosystem-led business applications.

You can use marketplace platforms for physical goods to expand your catalog by offering items from third parties, balance inventory investments with data‑driven insights, and harmonize distributed B2B fulfillment while preserving channel relationships. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, geography, and use case differentiation. Tech leaders should use this report to understand the value they can expect from marketplace platforms for physical goods, learn how vendors differ, and investigate options based on size and market focus.

You can use marketplace platforms for digital services to expand digital service revenue through ecosystem participation, extend device revenue through service-led bundles, and scale revenue and influence as a channel partner. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, geography, and use case differentiation. Tech leaders should use this report to understand the value they can expect from a marketplace platform for digital services, learn how vendors differ, and investigate options based on size and market focus.

Excerpt from the transcript: I have Joe Cicman joining from, I'm gonna say the dangerously freezing temperatures in the Midwest. So Joe, share your coverage and your focus at Forrester, please. - Hey everybody. Yes, it's true. I'm here in the frigid Midwest. I cover digital experience platforms, B2B commerce, and marketplaces, so on Linda's team. It's great to be with you today. - Thank you. And then Akshara, you are in the comfortably mild temps on the west coast.