Clarifying complex concepts through visual simplicity

The following guidelines are for Forrester’s employees and agencies. Using them will ensure consistent experiences across all touchpoints and strengthen Forrester’s brand value.

For usage of the Forrester brand by Forrester clients, please refer to our Citation Policy.

Clear and contemporary

Our icons help our audience navigate and understand our content by providing easily digestible symbols to represent common actions and subject matter. They are designed to be contemporary and simple. Most importantly, they convey clear meaning and are visually consistent. Iconography encourages understanding and should never be used as metaphor.

Flexible, simple composition

Icons consist of clean, light geometric strokes that are essential to convey the symbol’s idea.

Informed by geometry

The use of an underlying grid structure keeps icons uniform in overall aesthetics while providing the flexibility to express various concepts.

Designed at a base size of 62px, icons retain legibility in small applications. Outlined strokes allow the icon to scale up and maintain proportional strokes. 

Legibility across colors

Light and dark variations of the icon system allow for usage in many color scenarios.


Client and event sponsor usage

Use of the Forrester logo and brandmarks is subject to review and approval by the Citations team. See our Citation Policy for more information or contact the Citations team at citations@forrester.com.