Predictions 2023

Presented by: Aidan Riga, Research Associate, Forrester

Presented by: John Brand, VP, CIO Executive Partner, Forrester

Digital Execs Will Batten Down The Hatches But Prepare For The Upturn

APAC organisations are bracing for tougher economic conditions as inflation hit 40-years high, interest rates are rising and the war in Ukraine continues. As with past economic slowdowns, firms will batten down the hatches while the storm passes. Smart digital execs will ensure the investments that they do make will position them strongly for the economic upturn.

Presented by: Zhi-Ying Barry, Senior Analyst, Forrester

Sustainability Finally Makes the Leap To Become A Strategic Business Imperative

Environmental sustainability has reached a tipping point, with 64% of large APAC organisations having named a sustainability lead. And the money is pouring in from governments across the globe to fuel the movement. In 2023, firms will embrace environmental sustainability with integrity and transparency for competitive differentiator.

Presented by: Michael Barnes, VP, Research Director, Forrester

2023 Will Separate The Risk Management And Culture Savvy From The Rest

Security and risk leaders in APAC face challenges from external forces like evolving attacker tactics and market dynamics as well as internal forces like anywhere work and the future of the office. One thing is certain: 2023 will favour those who prioritise internal security and risk cultural practices.

Presented by: Jinan Budge, VP, Principal Analyst, Forrester

Future Fit Leaders Seize Opportunities While The Fearful Hesitate

Even in the face of economic headwinds, organisations with the right technology strategy grow revenue 1.8 times faster than their peers. In 2023 the stage is set for future fit leaders armed with the lessons learned in the tough times to make the wise investments needed to secure future growth – while those who are ill prepared will act conservatively, cutting costs to the point that they destroy customer value and collect even more technical debt.

Presented by: Sam Higgins, Principal Analyst, Forrester

In The Face Of Uncertainty, CX Leaders Must Prove Their Value To The Business, Or Risk Budget Cuts

In 2022 organisations struggled to keep their customer focus amid rising customer expectations and worsening socio-economic conditions. During these challenging times, CX leaders must invest to maximise the benefits to revenue, profitability, and resilience that their CX programs offer. Programs that help their organisations achieve their business goals — and have the data to prove it — will thrive despite corporate belt tightening.

Presented by: Riccardo Pasto, Principal Analyst, Forrester

Winning B2B Organisations In 2023 Will Boldly Re-imagine Value Creation Across The Customer Lifecycle

Economic headwinds mean B2B sellers will focus on existing customers for growth, but buyers and customers are frustrated by B2B sellers’ “me first” approach. Winning B2B organisations will be those that rethink their relationships with buyers and customers and reestablish how marketing and sales support the creation of value across all stages of the customer lifecycle.

Presented by: Daryl Wright, Principal Analyst, Forrester