Predictions 2020: CMO

CMOs Must Establish A Span Of Control Before Their Purpose And The CMO Title Itself Are Dissolved
October 28th, 2019
With Contributors:
Lexie Lawhon
and Rachel Birrell


It's been 20 years since the digital era transformed the CMO role from a long-term brand-building growth captain to a quarter-disciplined and data-focused operator. This painful transition has caused some of the world's biggest brands to wholly eliminate

Want to read the full report?

This report is available for individual purchase ($795).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.