Report

Predictions 2020: CMO

CMOs Must Establish A Span Of Control Before Their Purpose And The CMO Title Itself Are Dissolved
October 28th, 2019
With Contributors:
Lexie Lawhon
and Rachel Birrell

Summary

It's been 20 years since the digital era transformed the CMO role from a long-term brand-building growth captain to a quarter-disciplined and data-focused operator. This painful transition has caused some of the world's biggest brands to wholly eliminate

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