Forrester’s 2021 B2B Buying Study Reveals Seismic Shifts That Amplify Long-Term Trends In Buying Behavior

The COVID-19 Pandemic Has Created A More Intense Buying Process
May 13th, 2021


In this report, we outline the significant changes in short-term (since 2019) and long-term (since 2015) buying trends based on a global study of 957 B2B buyers who made an important purchase in the last six months of 2020.

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