Predictions 2025: B2B Marketing, Sales, And Product

Since the surge of generative AI (genAI) in the market in 2022, B2B organizations have been scrambling to take advantage of this new technology. Vendors have released capabilities at breakneck speed and organizations have heavily committed resources to ensure they’re at the front of the adoption curve. Fast forward to today, and many marketing, sales, and product teams that invested in this technology are having difficulty realizing its value because of a lack of diligence in resource allocation in foundational areas like data, skills, and adoption. Read this report to discover Forrester’s predictions for B2B marketing, sales, and product teams in 2025.