Today’s AR Aims AI At A Subset Of AR’s 28 Core Best Practices When AR faces significant change, AR’s fundamental frameworks remind us how to proceed. For example, The AI-Affected AR Checklist shows how AI might affect all 28 AR best practices documented in the Forrester Core AR Scorecard (which we introduce in Assess The Core Of Your Industry Analyst Relations Program and which you can download as Forrester’s Core Industry Analyst Relations Scorecard).

To learn more about how to focus AR on the most important business value for their company, AR managers can use the Forrester industry analyst relations (FIAR) planning method. To understand which AR best practices drive the core of such AR programs, see Assess The Core Of Your Industry Analyst Relations Program. To understand which activities AR professionals find relatively easy or difficult, see Factoring Relative Difficulty Into Effective Analyst Relations.

To learn more about how to focus AR on the most important business value for a vendor, AR managers can use the Forrester industry analyst relations (FIAR) planning method. To understand which AR best practices drive the core of such AR programs, see Assess The Core Of Your Industry Analyst Relations Program. To learn more about which activities AR professionals deem effective, see How Analyst Relations Programs Use Bandwidth.

AR Delivers More Than Marketing Support Since 2007, Forrester has asked industry AR professionals about: Their formal commitment to 11 predetermined objectives. These were based on Forrester’s research on trends and best practices for AR (see Figure 1).

AR Delivers More Than Marketing Support Since 2007, Forrester has asked industry AR professionals about: Their formal commitment to 20 predetermined metrics. These were based on Forrester’s research on trends and best practices for AR (see Figure 1).

Organizations give a high priority to earn-side programs, meaning that AR must deploy more complex techniques than merely informational briefings. For example, AR must learn how to use cleverly designed inquiries to influence analysts who intend to remain unswayed, keeping those analysts happy and generating value from their positivity. This can only be achieved by leveraging well-trained AR practitioners, applying proven frameworks and best practices.

Used thoughtfully, analyst relations (AR) can be a springboard to more senior vendor roles. But that means extending AR techniques beyond even those that normally mark out the best AR lifers. In this report, we outline how aspirational AR professionals must advance on seven fronts. One of the biggest changes is the role of insight — which AR still sources from analysts but delivers directly and personally to executives in the greatest moments of need.

AR Programs Must Prioritize The Analysts With Whom They Work Given finite staffing and budget, and often too little of both, analyst relations (AR) programs must prioritize how they spend their time and money. If more analysts are in their markets than AR can afford to work with, AR must prioritize which analysts to favor via analyst tiering, which is a critical part of AR planning.

Tactical Best Practices Break Overwhelming Quests Into Manageable Successes Beyond simple, brash plans, government organizations can implement a series of tactical best practices. Consider accelerating cloud use with one or all of the following tactical actions: Do: Keep it simple. Reducing complexity is still an option, even in multicloud environments.

This report outlines best practices from retail leaders in cloud strategy and adoption.