Target Industry Analyst Relations With Achievable Metrics

September 29th, 2023

PJ Carter Senior Analyst

Kevin Lucas Principal Analyst

With contributors:

Amy Hayes , Shelby Muschler , Luca Lo Scavo , Ellen Lind

Summary

Myriad options puzzle industry analyst relations (AR) as it tries to measure the value it brings to high-tech vendors and deliver consistently against related targets. A Forrester trends survey shows that AR teams usually achieve activity-based targets, are slightly weaker when they measure benefits, and perform poorly against sales metrics. AR should augment its understanding of relevant and important metrics by recognizing which carry achievable targets and which carry a high risk of failure.

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