How To Report

Target Industry Analyst Relations With Achievable Metrics

November 12th, 2021
With contributors:
Caroline Robertson , David Morrison , Miriam ElKorchi , Kara Hartig

Summary

Myriad options puzzle industry analyst relations (AR) as it tries to measure the value it brings to high-tech vendors and to deliver consistently against related targets. A Forrester trends survey shows that AR teams usually achieve activity-based targets, are slightly weaker when they measure benefits, and perform poorly against sales metrics. AR should augment its understanding of relevant and important metrics by recognizing which carry achievable targets and which carry high risk of failure.

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