Annual Growth Of Tech Spending In Asia Pacific Countries From 2025 To 2027 A chart showing Forrester’s forecasts for tech spending growth in 2025, 2026, and 2027 in various Asia Pacific countries. This graphic has an associated spreadsheet that includes all data presented. Please access the spreadsheet for details.

Asia Pacific-Based Business Buyers Consider More And Different Providers By Using GenAI This bar chart shows what results the use of genAI tools created during the products or services purchase among buyers in the Asia Pacific region and the rest of the world.

Instead of driving fragmentation, the economic, cultural, and regulatory diversity in Asia Pacific (APAC) is producing pragmatic, context-aware technology strategies. In 2026, APAC leaders will balance hype and politics with utility, cost, and resilience. Sovereignty will shape AI infrastructure choices, quantum security will become a mainstream concern, and an electric vehicle (EV) boom will boost enterprise adoption of Chinese technology.

Asia Pacific is highest at 49%, followed by Europe at 47% and North America at 45%. Source: Forrester’s Marketing Survey, 2026. Figure 1 Supplemental Material Survey Methodologies Forrester’s Marketing Survey, 2026

EFM Buyers Need Real-Time Performance And Adaptivity As part of our research for The Forrester Wave™: Enterprise Fraud Management Solutions In Asia Pacific, Q4 2025, we interviewed 13 customers of the nine EFM solution providers we evaluated and learned that EFM buyers in APAC prioritize real-time execution and adaptivity over feature breadth. We see that: Fraud decisions must keep up with high transaction volumes.

Cloud Consumption In APAC Is Growing More Mature, Diverse, And Selective Across Asia Pacific, enterprise cloud consumption has moved beyond early adoption and now centers on scale, optimization, and structural risk.

Firms In The 2026 NRF APAC Innovators Showcase Two tables show the Asia Pacific firms and the non-Asia Pacific firms, respectively, in the 2026 NRF APAC Innovators Showcase, with columns for company (with headquarters and year founded), description, and retail team impacted. This graphic has an associated spreadsheet that includes all data presented. Please access the spreadsheet for details. Figure 1

Forrester Wave™: Enterprise Fraud Management In Asia Pacific, Q4 2025 This graphic plots vendors by their overall ranking, determined by current offering and strategy scores. This graphic has an associated spreadsheet that includes all data presented. Please access the spreadsheet for details. Figure 1 Forrester Wave™: Enterprise Fraud Management In Asia Pacific, Q4 2025 This table shows vendors’ criteria scores by current offering and strategy.

Figure 1 The Top Security And Risk Priorities In Asia Pacific And EMEA A table listing example client questions and related Forrester research for each of the six priority topics. This graphic has an associated spreadsheet that includes all data presented. Please access the spreadsheet for details.

Scaling CX In APAC: Ambitious Programs, Limited Foundations