Data Overview Report

The State Of CX Programs In APAC, 2025

Scaling CX In APAC: Ambitious Programs, Limited Foundations

 and  four contributors
Dec 12, 2025

Summary

Forrester’s latest global survey of CX professionals explored companies’ CX programs, including team size, responsibility, budget, and reporting structure. Many CX programs are centralized with broad remits; however, they lack the capabilities to deliver on their ambitions. This report provides CX leaders in APAC with benchmarks and recommendations to boost their program’s maturity.

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