Figure 4 Inflation And Competition Continue To Weigh On Online Grocery Where does the current state of US online grocery leave us? Forrester forecasts that in 2025, online food and drink in the US will grow 13% % over 2024, compared to 9% growth for the entire online retail sector. In the year ahead, online grocery will see: Consumers still nervous about the economy.

Circana Data Shows US Online Grocery Trends Emerging Post-Pandemic

US Online Grocery Shoppers Want Low Prices And Convenience While physical grocery stores still capture the majority of shopper dollars, we shouldn’t overlook the power of online grocery. In 2023, 18% of US online adults ordered groceries online and had them delivered. US grocers are seeing growth in their online sales: Kroger reported digital sales growth of 12% in FY 2023, reaching a total of $12 billion (out of its $150 billion total grocery sales).

Circana Data Shows Online Grocery Trends

Circana Data Shows US Online Grocery Trends Emerging Post-Pandemic

IRI Data Shows Online Grocery Trends Emerging Post-Pandemic

Grocery store executives need to understand how their US customers’ expectations for — and behaviors around — online grocery shopping have changed and how they will evolve in the long term. US grocery consumers have new expectations for digital engagement and payment options. This report explores attitudes and behaviors among US online adults for grocery shopping.

IRI Data Shows Online Grocery Trends Emerging Post-Pandemic

Clothing will remain the biggest category, followed by online grocery, which will grow in the double digits (see Figure 3). Amazon reported $100 billion in gross sales of groceries and household essentials sales in 2024.

Following are the retail sales and e-commerce trends across retailer categories in 2026: Grocery. Grocery is one of the fastest-growing e-commerce categories in 2026. The top 10 US grocery retailers generated over a combined $1 trillion in grocery and household essentials sales in 2025, led by Walmart at $350 billion and Amazon at $150 billion (see Figure 5).