Trend Report

US Online Grocery Overview: Q4 2024

Data From Circana Shows Current E-Commerce Growth And Penetration

 and  four contributors
Mar 05, 2025

Summary

Online grocery sales continue to grow faster than overall e-commerce. Forrester partnered with Circana to assess grocery in the context of the current economy, which is burdened by rising prices and fluctuating consumer confidence. This report highlights the growth of grocery subcategories, the distribution of online grocery delivery formats, and the competitive landscape for grocery retailers.

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