Trends Report

US Online Grocery Snapshot: Q4 2023

Circana Data Shows Online Grocery Trends

January 4th, 2024
With contributors:
Fiona Swerdlow , Taylor Hansen


Online grocery sales continue to grow, but that growth has slowed substantially since 2020, which was an outlier. This research assesses grocery in the context of the current economy amid rising prices and fluctuating consumer confidence. Forrester partnered with Circana for this research. This report highlights the growth of grocery subcategories, the distribution of online grocery delivery formats, and the competitive landscape for grocery retailers.

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