Trends Report

US Online Grocery Quarterly Review: Q1 2023

Circana Data Shows US Online Grocery Trends Emerging Post-Pandemic

June 16th, 2023
Sucharita Kodali, VP, Principal Analyst
Sucharita Kodali VP, Principal Analyst
With contributors:
Fiona Swerdlow , Taylor Hansen

Summary

Forrester partners with Circana (formerly IRI and NPD) for a semiannual overview of the state of online grocery shopping in the US. Online grocery sales appear to have slowed down substantially across most categories in the past year. As shoppers have returned to stores, online penetration of several categories such as health and beauty goods have declined since their pandemic highs. This report provides a Q1 2023 snapshot of the fastest-growing grocery subcategories and the landscape of omnichannel grocery.

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