Trends Report

US Online Grocery Snapshot: Q4 2022

IRI Data Shows Online Grocery Trends Emerging Post-Pandemic

January 6th, 2023
Sucharita Kodali, VP, Principal Analyst
Sucharita Kodali VP, Principal Analyst
With contributors:
Fiona Swerdlow , Taylor Hansen

Summary

Online grocery sales continue to grow, but the growth rate has slowed substantially compared to the outlier year 2020. In this research, we assess grocery in the current economy amid inflation, supply chain challenges, and competition. Forrester partnered with IRI for this research. This report highlights the growth of grocery subcategories, the distribution of online grocery delivery formats, and the competitive landscape for e-grocery retailers.

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