Predictions 2023

Fortune Favours The Bold And Focused
1st December 2022  |  Singapore

In the face of multiple uncertainties, instinct can drive us to hunker down and wait for visibility to improve. But with change being the only constant today, staying bold and focused is the only way forward.

In 2023, winning companies will be those that are bold in their quest for customer obsession. By staying focused on advancing their business and technology capabilities, these companies will excel in delivering both business and customer value. In turn, they will also learn to be more adaptive, creative, and resilient — hallmarks of their customer obsession.

Join us as we unveil Forrester’s 2023 predictions in Singapore. Get ahead of shifting market dynamics and prepare your organisation for new opportunities and growth in 2023.

Agenda

9:00 am – 9:30 am

Registration & Morning Refreshments

9:30 am – 9:40 am

Opening Remarks

Presented by: Dane Anderson, SVP, International Research and Product, Forrester

9:40 am – 9:55 am

2023 Predictions For Tech Leadership

Just like at the height of the pandemic, we expect that pragmatism and opportunism will outpace fear in 2023. The 2023 stage is set for future-fit leaders. The lessons learned in tough times will inform the wise investments used to secure future growth. Meanwhile, the laggards will act conservatively, cutting costs to the point where they destroy customer value and collect even more technical debt.

Presented by: Fred Giron, VP and Senior Research Director, Forrester

9:55 am – 10:10 am

2023 Predictions For Tech Architecture and Delivery

The march towards the autonomous enterprise of tomorrow has begun. In the wake of the pandemic, business and tech leaders have found greater value in applying automation-focused technologies such as process automation, AI, conversational computing, and physical robotics than ‘traditional’ digital tech. We are at the cusp of a new S-curve of digital value, and automation is a foundational element of this journey.

Presented by: Leslie Joseph, Principal Analyst, Forrester

10:10 am – 10:25 am

2023 Predictions For Security & Risk

After years of increases, security budgets are coming under scrutiny, and security & risk professionals need practical guidance on how to manage existing budget allocations and new requests for funding. This session provides spending benchmarks, insights, and recommendations to future-proof your security investments in ways that keep you on budget while mitigating the risks facing your organisation.

Presented by: Fahad Ehsan, Senior Analyst, Forrester

10:25 am – 10:40 am

2023 Predictions For B2B Marketing

Facing strong economic headwinds, B2B organisations will turn to their existing customer base as the foundation for growth. However, to succeed, an industry that has long prioritised winning net new business and strengthening internal efficiencies will be forced to reimagine how it creates value across the customer lifecycle.

Presented by: Mavis Liew, Executive Partner & Principal Analyst, Forrester

10:40 am – 10:55 am

2023 Predictions For B2C Marketing

Compared to the rest of the world, the economic outlook in Southeast Asia looks rather positive as the post-COVID consumption recovery will continue into 2023. Still, the way forward for CMOs will be fraught with challenges including data deprecation, rising demand from values-motivated consumers, and a more competitive environment. Only CMOs who scrutinize their marketing strategy to balance short-term and long-term growth will succeed.

Presented by: Xiaofeng Wang, Principal Analyst, Forrester

10:55 am – 11:10 am

2023 Predictions For Trust & Environmental, Social, and Governance (ESG)

Values-motivated consumers are forcing firms to publicly commit to ESG efforts, but pressure to act quickly will lead some to misrepresent or overstate their actions. Offenders could face penalties of US$10 million or more as APAC regulators follow in the footsteps of counterparts in the US and Europe and clamp down on misleading ESG claims. Besides the monetary penalties, firms that are caught crossing the line will suffer additional forms of damages that affect their brand reputation and customer revenue.

Presented by: Tom Mouhsian, Principal Analyst, Forrester

11:10 am – 11:30 am

Q&A

11:30 am – 11:40 am

Closing Remarks

Presented by: Reggie Lau, Regional Director, Southeast Asia

11:40 am – 12:00 pm

Networking

Featured Speakers

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For assistance, don’t hesitate to contact us at apacmarketing@forrester.com. We look forward to having you join us on 1st December!

*This is an exclusive, invitation-only event. We may regretfully decline registrations from non-invitees.