B2B Summit
APAC

Enhance your Summit experience with exclusive one-on-one meetings with Forrester analysts and engaging roundtable discussions with fellow peers.

Stay tuned for registration details in attendee communications to secure your spot.

Amy Hayes 
VP, Research Director
Portfolio Marketing and Product  

Alisha Coates
Director, Principal Consultant
Content Strategy & Demand Generation

Daryl Wright
Principal Analyst
Demand & Account Based Marketing

Jerry Zhao
Senior Analyst
Revenue Operations

Mavis Liew
Executive Partner and Principal Analyst
B2B Marketing Executives (CMO or equivalent, Brand & Communications leaders) – APAC Focus

Subhendu Pattnaik
Principal Analyst
B2B Marketing Executives (CMO or equivalent, Brand & Communications leaders) – APAC Focus

11:15 am to 11:45 am

How To Move From MQLs To Buying Groups

Daryl Wright, Principal Analyst

Join our B2B Revenue Waterfall expert and your peers to learn more about how other companies are tackling the operational challenges involved in moving from MQLs to buying groups.

Extending Marketing’s Value With Revenue Process Transformation

Mavis Liew, Executive Partner and Principal Analyst

Dive into the case for revenue process transformation. Learn how marketing leaders use customer value as a metric to extend marketing’s own value to grow relationships with prospects and clients.

1:15 pm to 1:45 pm

Engage Effectively With The New Generation Of Buyers

Amy Hayes, VP, Research Director

Join our keynote speaker and your peers to learn more about the impact of younger buyers on B2B and how other companies are bridging this generational divide.

B2B Measurement Foundations For Revenue Process Transformation

Jerry Zhao, Senior Analyst

B2B leaders recognize how facilitating value for customers is key to sustained growth, yet many struggle to integrate customer value into performance measurement. Join your peers to discuss the challenges of incorporating customer value into measurement approaches and how they’re successfully using measurement to drive focus on customer outcomes.

3:15 pm to 3:45 pm

Advancing Women’s Leadership: Driving Change And Breaking Barriers

Alisha Coates, Principal Consultant, Forrester

Join us for an engaging roundtable session that aims to accelerate progress in promoting women’s leadership. Explore crucial actions required to foster change and advancement in the workplace by overcoming the obstacles hindering women’s professional growth.

Maximize Content’s Value In Your APAC Growth Marketing Strategy

Sruti Pegatraju, Sr Consultant, Asia Pacific, Forrester

Content marketing has often been a key lever to drive awareness, growth, and leads. However, are we truly maximizing its value in the context of APAC audiences and marketing objectives toward growth? In this session, we will cover the do’s and don’ts of driving your content strategy, the challenges and perceptions of driving customer trust with content in APAC, and best practice examples from your peers in the region.