Forrester analyzes the most pressing business, marketing and technology matters across the globe.

Latest Press Releases

Press Release

Forrester Announces Full Conference Agenda For CX EMEA 2023

3 days ago
The event will share insights and actionable advice to help CX, B2C marketing, and digital leaders increase customer retention and drive revenue growth. LONDON– Forrester (Nasdaq: FORR) today announced the full conference agenda for its CX EMEA event being held in London and digitally on 10–11 May 2023. At a time when consumer brands are bracing for strong, [...]
Press Release

Forrester: Aligning Around The Customer Will Turbocharge Companies’ Growth Engines

February 21, 2023
Firms with high levels of alignment across customer-facing functions report 2.4x higher revenue growth and 2x higher growth in profitability than those without alignment  CAMBRIDGE, Mass., February 21, 2023 — According to Forrester’s (Nasdaq: FORR) customer-obsessed growth engine research​, outdated short-term growth strategies that focus on extracting value from customers no longer work. Dramatic changes in [...]
Press Release

Forrester: Generational Shifts Are Disrupting Traditional Business Buying Behaviors And Necessitate Reevaluating Go-To-Market Strategies

February 15, 2023
Millennial and Generation Z buyers are more demanding, with 90% citing dissatisfaction with their vendors  CAMBRIDGE, Mass., February 15, 2023 — According to Forrester’s (Nasdaq: FORR) Younger Buyers Have Changed The Business Buying Landscape report​, Millennials and Gen Z constitute 64% of business buyers, with Millennials making up more than half of all business buyers. These [...]
Press Release

Forrester Research Reports 2022 Fourth-Quarter And Full-Year Financial Results

February 9, 2023
Transition to the new Forrester Decisions platform on track Cambridge, Mass., February 9, 2023 . . . Forrester Research, Inc. (Nasdaq: FORR) today announced its 2022 fourth-quarter and full-year financial results. Commenting on the results, George F. Colony, Forrester’s CEO and chairman stated, “In 2022, we posted strong growth on both the top and bottom [...]

Latest Media Alerts

Media Alert

Top Data Breaches And Privacy Abuses Exposed A Billion Records And Prompted $2.7 Billion In Fines In 2022

February 27, 2023
Forrester’s new research, Lessons Learned From The World’s Biggest Data Breaches And Privacy Abuses, 2022, finds that, last year, 1.2 billion customer or citizen records were exposed in just the top 35 global breaches. More than $2.7 billion in fines were levied by regulatory bodies to the top 35 violators. According to Forrester, 74% of [...]
Media Alert

Forrester: Ignoring Generative AI Will Be A Costly Mistake For Enterprises

February 14, 2023
A new report (Generative AI Prompts Productivity, Imagination, And Innovation In The Enterprise) finds that generative AI can augment and enhance existing business processes in ways that were previously impossible. Forrester defines “generative AI” as: “A set of technologies and techniques that leverage massive corpuses of data, including large language models, to generate new content [...]
Media Alert

Forrester: India’s Auto Industry Improved Their CX In 2022; Toyota Displaced Ford To Re-emerge As Leader

December 21, 2022
According to Forrester’s 2022 India Auto Manufacturers Customer Experience Index (CX Index™) rankings, Toyota emerged as the 2022 customer experience leader, zooming back to the top of the table and displacing last year’s leader Ford. Overall, the auto industry made progress, with the average scoring improving by two points and all brands delivering ‘good’ CX, [...]
Media Alert

Forrester’s European Insurance CX Index 2022: Customer Experience at Insurers drops

December 8, 2022
According to Forrester’s “European Auto And Home Insurers Customer Experience Index (CX Index™) Rankings, 2022”, the average CX Index score for European auto and home insurers dropped significantly from 67.9 to 67.1 on a 100-point scale.  For the report, Forrester surveyed 11,484 European adult customers of 39 auto and home insurance brands in France, Germany, [...]

Latest Media Coverage

Media Coverage

The New York Times – Did You See That Super Bowl Ad On TikTok?

February 12, 2023
The New York Times: Principal Analyst Kelsey Chickering explains why brands are trying to extend their TV ads’ reach by engaging audiences on TikTok during the Super Bowl. Read the full article here. Read more from Kelsey here.
Media Coverage

The Wall Street Journal – IT Job Market Shrinks For First Time In Over Two Years

February 6, 2023
The Wall Street Journal: Principal Analyst Christopher Gilchrist discusses how tech leaders, in looking at the current job market, should avoid being aggressive with short-term cuts and instead “reposition” their current staff to focus on business strengths. Read the full article here. Read more from Christopher here.
Media Coverage

The Washington Post – These Companies Will Pay You For Your Data. Is It A Good Deal?

February 6, 2023
The Washington Post: Analyst Stephanie Liu outlines best practices consumers should consider regarding zero-party data transactions. Read the full article here. Read more from Stephanie here.
Media Coverage

CNBC – Why ChatGPT Is A Game Changer For AI

February 2, 2023
CNBC: In a video interview, Analyst Rowan Curran (starting at 1:06, 6:41, 9:01, and 11:58) breaks down the hype surrounding ChatGPT, as well as its applicable use cases and current limitations. Watch the interview here. Read more from Rowan here.

Newsletter For Press

Subscribe to updates from the Forrester PR team, as well as the Forrester Roundup, a bi-weekly newsletter produced exclusively for media that highlights our newest, most impactful research and data.

The Forrester Brand

Find out what drives us, why clients work with us, and how we show up for our clients and our colleagues every day.

About Us

Forrester helps business and technology leaders use customer obsession to accelerate growth.