Latest Press Releases
Awards recognize organizations that successfully implement strategies and initiatives to deliver outstanding customer experiences and accelerate business outcomes CAMBRIDGE, Mass., November 30, 2023 — Forrester (Nasdaq: FORR) today opened the call for nominations for its 2024 Customer-Obsessed Enterprise Awards. Open to organizations across Asia Pacific, Europe, and North America, these awards recognize firms that put [...]
71% of enterprises are experimenting with real use cases for generative AI CAMBRIDGE, Mass., November 30, 2023 — According to Forrester (Nasdaq: FORR), firms that actively harness generative AI (genAI) to enhance experiences, offerings, and productivity will realize outsized growth and will outpace their competition. Between July and September 2023, the number of enterprises that are [...]
Barclays is transforming its security, privacy, and risk strategy to strengthen stakeholder trust and achieve business growth CAMBRIDGE, Mass., November 8, 2023 — Forrester (Nasdaq: FORR) today announced that Barclays has been named the recipient of its Security & Risk Enterprise Leadership Award. Barclays is honored for excellence in designing and executing a security, privacy, [...]
Awards recognize B2B organizations that fuel revenue growth through strong marketing, sales, and product alignment CAMBRIDGE, Mass., October 31, 2023 — Forrester (Nasdaq: FORR) today opened calls for nominations for its 2024 B2B Return On Integration Honors and B2B Programs Of The Year Awards. These awards will recognize B2B organizations for functional excellence and outstanding [...]
Latest Media Alerts
Forrester’s 2023 US Federal Customer Experience Index Rankings: US Federal Agencies Continue To Lag The Private Sector In CX
According to Forrester’s The US Federal Customer Experience Index Rankings, 2023, the federal government is still not providing customer experiences that are comparable to the private sector. Despite federal agencies’ focus on improving digital customer experience (CX), they lag in both physical and hybrid CX and deliver uneven experiences across channels and demographic groups. Key [...]
Forrester Reviews Australian Mobile Banking Apps; 76% of Millennials Expect To Be Able To Accomplish Any Financial Task Through Mobile App
According to Forrester, 52% of Australian online adults agreed that they want to do all of their banking on a mobile app on their smartphone, up from 42% in 2020. In 2023, 76% of Australian Millennials and 69% of Gen Zers expect to be able to accomplish any financial task through a mobile app. To [...]
According to Forrester’s US Financial Services Customer Trust Index Rankings, 2023, consumer trust in US financial services firms remained relatively weak and largely unchanged in 2023. US banks were the only firms to achieve a measurable improvement in average trust scores — despite the turmoil initiated by the failure of Silicon Valley Bank. The improvement [...]
Forrester: Tech Leaders Must Develop A “Bring-Your-Own-AI” Management Policy To Maximize AI’s Benefits And Limit Its Risks
Forrester’s new report, Bring-Your-Own-AI Hits The Enterprise, reveals that more than a quarter of global AI decision-makers indicate that 51% to 75% of their employees will use generative AI technology by the end of 2024. Whether it’s generative AI tools like ChatGPT, AI-infused software, or AI-creation tools, employees are already using consumer AI services that [...]
Latest Media Coverage
The New York Times: An article about consumer spending patterns heading into Black Friday cites Forrester data that nearly 52 percent of consumers plan to watch for deals and special offers online and 39 percent plan to hunt for sales in stores this year. Read the full article here.
Moneycontrol – Optimism Delayed! Forrester Research India Expects IT Demand Recovery Only By Q2 FY25
Moneycontrol: In an exclusive interview, VP, Research Director Ashutosh Sharma shares insights about IT demand recovery, highlighting that the sector is likely to turn around starting in Q2 2025. Read the full article here. Read more from Ashutosh here.
The Daily Telegraph: VP, Research Director Mike Proulx shares his thoughts on recent price hikes at Netflix and Disney+ and how these will impact customers. Read the full article here. Read more from Mike here.
The Wall Street Journal: In an interview, Senior Analyst Akshara Naik Lopez addresses advantages and disadvantages surrounding industry cloud adoption. This article also cites Forrester’s 2024 Enterprise Software prediction that industry cloud will grow a modest 10% — 4 points below vendor guidance. Read the full article here. Read more from Akshara here.
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