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Latest Press Releases

Press Release

Forrester Announces The EMEA Recipient Of Its 2024 Customer-Obsessed Enterprise Award

5 days ago
Nedbank Retail and Business Banking to be recognized at CX Summit EMEA Forrester today announced that Nedbank Retail and Business Banking is the winner of its Europe, Middle East, and Africa (EMEA) 2024 Customer-Obsessed Enterprise Award. The award recognizes organizations that are putting customers at the center of their business strategy to accelerate growth. Nedbank [...]
Press Release

Forrester Announces North American Recipients Of Its 2024 Customer Obsession Awards

6 days ago
Prudential, as well as leaders from Albertsons Companies and T-Mobile, to be recognized at CX Summit North America  CAMBRIDGE, Mass., May 14, 2024 — Forrester (Nasdaq: FORR) today announced that Prudential, as well as leaders from Albertsons Companies and T-Mobile, are the North American winners of its 2024 Customer Obsession Awards. Forrester’s Customer-Obsessed Enterprise Award and Customer-Obsessed [...]
Press Release

Forrester Announces Full Conference Agenda For CX Summit APAC 2024

May 9, 2024
Event will share actionable insights to help CX, digital, and B2C marketing leaders seize the generative AI opportunity  IHH Healthcare Singapore to be honored as recipient of Forrester’s 2024 Asia Pacific Customer-Obsessed Enterprise Award SYDNEY, May 9, 2024 — Forrester (Nasdaq: FORR) today announced the full conference agenda for its CX Summit APAC event being held in Sydney, Australia, and [...]
Press Release

Forrester: To Achieve Sustainable Growth, B2B Firms Must Center Their Revenue Process On Customer Value

May 6, 2024
Unveiled at B2B Summit North America, the Forrester Opportunity Lifecycle framework breaks through silos to align marketing programs to revenue opportunity AUSTIN, Texas, and CAMBRIDGE, Mass., May 6, 2024 — New research unveiled at Forrester’s (Nasdaq: FORR) B2B Summit North America, which kicked off today, asserts that changing buyer behaviors and expectations require a complete [...]

Latest Media Alerts

Media Alert

Forrester: Global IT Service Industry Spend Will Reach $2 Trillion By 2028

May 2, 2024
According to Forrester’s ‘Global IT Services Market Forecast 2023-2028’, global IT service industry spend will reach $2 trillion in 2028. However, despite forecasted growth, IT service firms will face several challenges in the next few years.   Key findings include:  Growth will be substantial, with the IT service industry averaging 4.6% annual growth. Growth will be [...]
Media Alert

Forrester: Global Business Buyers Rank Competence, Consistency, And Dependability As Their Top Trust Levers

January 8, 2024
Forrester’s report, The State Of Global Business Buyer Trust In 2024, reveals that strong trust in an organization is essential and often determines purchase intent. However, business leaders often struggle to understand how to create trust and how it influences the buying decision process. Forrester identifies seven levers of trust: accountability, competency, consistency, dependability, empathy, [...]
Media Alert

Forrester: European Customers Continue To Distrust Banks In 2023

December 19, 2023
According to Forrester’s European Banking Trust, 2023, banks in France, Italy, Spain, and the UK continue to face low levels of customer trust in 2023. The majority of banking brands in France, Italy and Spain had a ‘weak’ average customer trust score – with the UK the only country out of the four to receive [...]
Media Alert

Forrester: Autonomous Vehicles, Business-Optimized Networks, And Zero-Party Data Platforms Among Additional Emerging Technologies To Watch

December 5, 2023
Forrester has already identified the 10 most important emerging technologies for 2023. In a new report, Ten More Top Emerging Technologies For 2023, there are additional emerging technologies that enterprises should be aware of — four of which will deliver benefits to most firms in the next two years. These include: Autonomous vehicles. These technologies [...]

Latest Media Coverage

Media Coverage

Le Monde – Satya Nadella A Propulsé Microsoft Dans Une Nouvelle Dimension

February 2, 2024
Le Monde: VP, Principal Analyst Thomas Husson discusses how Satya Nadella’s 10 years at Microsoft has taken the company to a new dimension, especially with regards to the cloud and AI. Read the full article here. Read more from Thomas here.
Media Coverage

The Guardian – Apple Breaks Year-Long Streak Of Falling Revenue With Strong Holiday Sales

February 1, 2024
The Guardian. VP, Principal Analyst Thomas Husson discusses Apple’s latest earnings in an interview. Read the full article here. Read more from Thomas here.
Media Coverage

The Register – Investors Threw 50% Less Money At Quantum Last Year

January 31, 2024
The Register: VP, Principal Analyst Charlie Dai offers his perspective about both current investments and current progress being made in the field of quantum computing.  Read the full article here. Read more from Charlie here.
Media Coverage

Financial Times – Microsoft’s And Google’s AI Plans Clouded By Concerns Of Rising Costs

January 31, 2024
Financial Times: Principal Analyst Lee Sustar offers perspective on Microsoft and Alphabet’s latest earnings in an interview, describing how the tech giants’ customers are in “buy AI now, figure out if it works later” mode. Read the full article here. Read more from Lee here.

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