Latest Press Releases
Forrester: Customer Trust In Financial Services Providers Is Weak Across Most Of Asia Pacific
Customers seek greater empathy, dependability, and competence from their banks, investment firms, and life insurers SINGAPORE, May 17, 2023 — According to Forrester’s (Nasdaq: FORR) Financial Services Customer Trust Index, earning the trust of customers is crucial to driving revenue, especially in times of economic volatility. In Asia Pacific (APAC), the results show that customer [...]
Forrester Research Reports 2023 First-Quarter Financial Results
Forrester Research Reports 2023 First-Quarter Financial Results CAMBRIDGE, Mass., May 4, 2023 — Forrester Research, Inc. (Nasdaq: FORR) today announced financial results for the first quarter ended March 31, 2023. Results were driven by flat contract value (CV) growth and a revenue decline of 9%. On a GAAP basis, loss per share was $0.21, and [...]
Forrester Opens Award Nominations In Europe, The Middle East, And Africa To Recognise Excellence In B2B Marketing, Sales, And Product Functions
B2B organisations that align their growth engine will be honoured at Forrester’s B2B Summit EMEA LONDON, April 26, 2023 — Forrester (Nasdaq: FORR) is opening calls for nominations in Europe, the Middle East, and Africa (EMEA) for its B2B Return On Integration Honours and B2B Programmes Of The Year Awards to recognise B2B organisations with [...]
Forrester Opens Award Nominations In Asia Pacific To Recognize Excellence In B2B Marketing, Sales, And Product Functions
B2B organizations that align their growth engine will be honored at Forrester’s B2B Summit APAC SINGAPORE, April 26, 2023 — Forrester (Nasdaq: FORR) is opening calls for nominations in Asia Pacific (APAC) for its B2B Return On Integration Honors and B2B Programs Of The Year Awards. The awards recognize B2B organizations with outstanding achievements in [...]
Latest Media Alerts
Top Data Breaches And Privacy Abuses Exposed A Billion Records And Prompted $2.7 Billion In Fines In 2022
Forrester’s new research, Lessons Learned From The World’s Biggest Data Breaches And Privacy Abuses, 2022, finds that, last year, 1.2 billion customer or citizen records were exposed in just the top 35 global breaches. More than $2.7 billion in fines were levied by regulatory bodies to the top 35 violators. According to Forrester, 74% of [...]
Forrester: Ignoring Generative AI Will Be A Costly Mistake For Enterprises
A new report (Generative AI Prompts Productivity, Imagination, And Innovation In The Enterprise) finds that generative AI can augment and enhance existing business processes in ways that were previously impossible. Forrester defines “generative AI” as: “A set of technologies and techniques that leverage massive corpuses of data, including large language models, to generate new content [...]
Forrester: India’s Auto Industry Improved Their CX In 2022; Toyota Displaced Ford To Re-emerge As Leader
According to Forrester’s 2022 India Auto Manufacturers Customer Experience Index (CX Index™) rankings, Toyota emerged as the 2022 customer experience leader, zooming back to the top of the table and displacing last year’s leader Ford. Overall, the auto industry made progress, with the average scoring improving by two points and all brands delivering ‘good’ CX, [...]
Forrester’s European Insurance CX Index 2022: Customer Experience at Insurers drops
According to Forrester’s “European Auto And Home Insurers Customer Experience Index (CX Index™) Rankings, 2022”, the average CX Index score for European auto and home insurers dropped significantly from 67.9 to 67.1 on a 100-point scale. For the report, Forrester surveyed 11,484 European adult customers of 39 auto and home insurance brands in France, Germany, [...]
Latest Media Coverage
The Wall Street Journal – Generative AI Pilots Have Companies Reaching For The Guardrails
The Wall Street Journal: In an interview, VP, Principal Analyst Michele Goetz discusses how, even with layers of security, the decision to use generative AI sits specifically with a chief information officer’s willingness to accept some level of risk. Read the full article here. Read more from Michele here.
Marketplace – If ESPN Goes To Streaming, What Happens To Cable?
Marketplace: VP, Research Director Mike Proulx describes how a potential “nail in the coffin for cable” will be more and more streaming services adopting live programming — especially live sports and news — “en masse.” Read the full article here. Read more from Mike here.
Bloomberg – Get Ready For Tim Cook’s Riskiest Move At Apple
Bloomberg: As Apple plans to share details about its mixed reality headset, the outlet highlights insights from Forrester VP, Principal Analyst J.P. Gownder, based on his research about extended reality and metaverse in the workplace, about how fewer than 5% of people are interested in using mixed reality at work. Read the full article here. Read more from [...]
The Wall Street Journal – How AI Will Change The Workplace
The Wall Street Journal: VP, Principal Analyst J.P. Gownder outlines how AI is poised to change the workplace and how, as a result, companies must equip employees with the “skills and inclinations needed to successfully use AI.” Read the full article here. Read more from J.P. here.
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