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The event will equip technology, data and analytics, and cybersecurity leaders with the latest research and insights to successfully scale business initiatives LONDON, September 3, 2024 — Forrester (Nasdaq: FORR) today announced the full conference agenda for Technology & Innovation Summit EMEA, held in London and digitally, October 9–11, 2024. While the potential of generative AI (genAI) to [...]

HSBC attains top scores in the banking and investment management industries; Singlife top among auto and home insurers SINGAPORE, August 20, 2024 — According to Forrester’s (Nasdaq: FORR) Singapore Customer Experience Index (CX Index™) annual study, conducted across the banking, investment, and home and auto insurance industries, the average CX quality of the brands is [...]

First Student, Best Buy, and Scotiabank recognized for aligning their technology strategies to drive business growth CAMBRIDGE, Mass., August 19, 2024 — Forrester (Nasdaq: FORR) today announced that First Student and Best Buy are the 2024 winners of its Technology Strategy Impact Award for North America and that Scotiabank is the North American winner of its [...]

The event will equip B2B marketing leaders with actionable insights to embrace genAI and transform their revenue processes to maximize customer value  SINGAPORE, August 6, 2024 — Forrester (Nasdaq: FORR) today announced the full conference agenda for its B2B Summit APAC event, which will be held in Singapore and digitally on October 1, 2024. Changing buying behaviors, an uncertain [...]

According to Forrester’s Digital Experience Review™: Europe Mobile Banking Apps, Q3 2024, 85% of European online banking customers use mobile apps frequently. However, to optimize the mobile banking experience, European banks need to implement more robust fraud and security measures, focus on inclusion and accessibility to deliver customer value and earn trust, and deploy more [...]

Following its initial list of the top 10 emerging technologies for 2024, Forrester has released a new report, Ten More Top Emerging Technologies For 2024, which identifies additional technologies that can deliver tangible return on investment for firms over the next two years, including: Aerial drones. Unmanned aerial drones, which can fulfill commercial tasks like [...]

According to Forrester’s report, The State Of Generative AI Inside US Agencies, 2024, agencies that embrace genAI will better serve brands, keep up with competitors, and support employee creativity.  Forrester finds that US agencies lead the field in terms of genAI adoption: more than 60% of decision-makers report that their agency is already using genAI, [...]

According to Forrester’s 2024 Australia Customer Experience Index (CX Index™) Rankings, unveiled at the 2024 CX Summit APAC, the CX quality of most brands and agencies included in the study either flatlined or declined.  Based on a survey of more than 8,900 adults in Australia, Forrester’s Australia CX Index benchmarks the customer experience quality of [...]

CNBC: In an interview, Principal Analyst Xiaofeng Wang outlines how, despite cultural and strategic challenges, Chinese brands are embracing their unique identities and adapting to different markets with tailored strategies. Read the full article here. Read more from Xiaofeng here.

InformationWeek: In a preview interview about her upcoming keynote at Forrester’s T&I Summit NA, Principal Analyst Julie Mohr emphasizes that the time is now for tech leaders to build knowledge capacity, utilize genAI wisely, and empower the genAI worker. Watch the full interview here. Read more from Julie here.

BBC: Commenting on NVIDIA’s Q2 earnings, Senior Analyst Alvin Nguyen says the chipmaker is at the leading edge and the face of AI at present and is poised to continue its market dominance. Read the full article here. Read more from Alvin here.

InformationWeek: In a preview interview about his upcoming presentation at Forrester’s T&I Summit NA, VP, Principal Analyst Brandon Purcell stresses reasons why tech leaders need to align AI organizationally and technically. Watch the full interview here. Read more from Brandon here.