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Forrester Decisions for Digital Business & Strategy addresses digital leaders’ most pressing priorities to deliver stronger digital experiences and drive customer retention and loyalty  SINGAPORE, June 28, 2022 — Forrester (Nasdaq: FORR) today announced Forrester Decisions for Digital Business & Strategy, a new research service designed to help digital leaders across industries, including banking, insurance, [...]

Service addresses digital leaders’ most pressing priorities to deliver stronger CX and drive customer retention and loyalty LONDON, 22 June 2022 — Forrester (Nasdaq: FORR) today announced Forrester Decisions for Digital Business & Strategy, a new research service designed to help digital leaders across industries, including banking, insurance, and retail, create and deliver businesswide digital [...]

Ce service répond aux priorités les plus pressantes des dirigeants et directeurs numériques pour renforcer la qualité de la relation client et favoriser la rétention et la fidélisation des clients  LONDRES, 22 juin 2022 — Forrester (Nasdaq: FORR) annonce dès aujourd’hui Forrester Decisions for Digital Business & Strategy, un nouveau service de recherche conçu pour [...]

Der Service befasst sich mit den dringlichsten Prioritäten von Führungskräften im Digitalen, um Kundenbindung und -loyalität zu stärken LONDON, 22. Juni 2022 — Forrester (Nasdaq: FORR) stellte heute den neuen Forschungsservice Forrester Decisions for Digital Business & Strategy vor. Das Angebot soll Führungskräften im Digitalbereich in verschiedenen Branchen, darunter Banken, Versicherungen und Einzelhandel, dabei helfen, unternehmensweite digitale Strategien [...]

According to Forrester’s US 2022 Banking Customer Experience Index (CX Index™) rankings, customer trust in banks fell for the first time since 2018. While trust in banking brands reached an all-time high in 2021, 62% and 61% of customers currently trust direct and multichannel banks, respectively, when interacting with them — a drop of two [...]

Forrester has released two new reports that explore the latest trends in enterprise cloud adoption and usage across both the US (The State Of Cloud In The US, 2022) and Canada (The State Of Cloud In Canada, 2022).    Key findings:  Among US enterprise infrastructure decision-makers, 94 percent are using at least one type of cloud [...]

While US B2B e-commerce sales reached $1.7 trillion in 2021, a new forecast from Forrester (2022 B2B E-Commerce Forecast, US) finds that this volume is estimated to exceed $2 trillion in 2023 and $3 trillion by 2027. US B2B e-commerce, which will grow at a five-year compound annual growth rate (CAGR) of 10.7%, will also [...]

In observance of this year’s Global Accessibility Awareness Day, Forrester continues to explore how accessibility is increasingly becoming a priority for firms worldwide — especially as people with disabilities comprise the world’s largest minority market, spending close to $2 trillion annually.   Among global design teams, more than a third of companies (36%) have expressed executive-level [...]

Reuters: VP, Research Oliwia Berdak shares commentary around investment platforms that flourished during the pandemic and the apparent “hangover” they now face given the changing investment market. Read the full article here. Read more from Oliwia here.

The Wall Street Journal: This top business outlet highlights Forrester’s latest US CX Index results with commentary from Principal Analyst Pete Jacques about how brands’ CX quality has fallen for the first time in years. Read the full article here. Read more from Pete here.

Fortune: VP, Principal Analyst David Truog shares guidance around what designers should know when navigating and designing for the metaverse. Read the full article here. Read more from David here.

The Wall Street Journal: Principal Analyst Sandy Carielli offers insights about how bad bots and fake accounts can pose threats on Twitter. Read the full article here. Read more from Sandy here.