Newsroom

Forrester analyzes the most pressing business, marketing and technology matters across the globe.

Latest Press Releases

Press Release

Forrester Introduces New Service For Digital Business And Strategy Leaders In Asia Pacific

June 28, 2022
Forrester Decisions for Digital Business & Strategy addresses digital leaders’ most pressing priorities to deliver stronger digital experiences and drive customer retention and loyalty  SINGAPORE, June 28, 2022 — Forrester (Nasdaq: FORR) today announced Forrester Decisions for Digital Business & Strategy, a new research service designed to help digital leaders across industries, including banking, insurance, [...]
Press Release

Forrester Introduces New Forrester Decisions Service For Digital Business & Strategy Leaders In Europe

June 22, 2022
Service addresses digital leaders’ most pressing priorities to deliver stronger CX and drive customer retention and loyalty LONDON, 22 June 2022 — Forrester (Nasdaq: FORR) today announced Forrester Decisions for Digital Business & Strategy, a new research service designed to help digital leaders across industries, including banking, insurance, and retail, create and deliver businesswide digital [...]
Couverture Média

Forrester lance le nouveau service Forrester Decisions pour les dirigeants d’entreprises et les directeurs de stratégies numériques en Europe

June 22, 2022
Ce service répond aux priorités les plus pressantes des dirigeants et directeurs numériques pour renforcer la qualité de la relation client et favoriser la rétention et la fidélisation des clients  LONDRES, 22 juin 2022 — Forrester (Nasdaq: FORR) annonce dès aujourd’hui Forrester Decisions for Digital Business & Strategy, un nouveau service de recherche conçu pour [...]
Press Release

Forrester stellt neuen Forrester Decisions Service für Führungskräfte im Bereich Digital Business & Strategy in Europa vor

June 22, 2022
Der Service befasst sich mit den dringlichsten Prioritäten von Führungskräften im Digitalen, um Kundenbindung und -loyalität zu stärken LONDON, 22. Juni 2022 — Forrester (Nasdaq: FORR) stellte heute den neuen Forschungsservice Forrester Decisions for Digital Business & Strategy vor. Das Angebot soll Führungskräften im Digitalbereich in verschiedenen Branchen, darunter Banken, Versicherungen und Einzelhandel, dabei helfen, unternehmensweite digitale Strategien [...]

Latest Media Alerts

Media Alert

Forrester’s US 2022 Banking CX Index: Customer Trust In Banks Falls For The First Time In Four Years

June 16, 2022
According to Forrester’s US 2022 Banking Customer Experience Index (CX Index™) rankings, customer trust in banks fell for the first time since 2018. While trust in banking brands reached an all-time high in 2021, 62% and 61% of customers currently trust direct and multichannel banks, respectively, when interacting with them — a drop of two [...]
Media Alert

The State Of Cloud In North America, 2022: Modernization And Cloud Native Will Be The New Normal

June 14, 2022
Forrester has released two new reports that explore the latest trends in enterprise cloud adoption and usage across both the US (The State Of Cloud In The US, 2022) and Canada (The State Of Cloud In Canada, 2022).    Key findings:  Among US enterprise infrastructure decision-makers, 94 percent are using at least one type of cloud [...]
Media Alert

Forrester: US B2B E-Commerce Will Reach An Estimated $3 Trillion By 2027

June 8, 2022
While US B2B e-commerce sales reached $1.7 trillion in 2021, a new forecast from Forrester (2022 B2B E-Commerce Forecast, US) finds that this volume is estimated to exceed $2 trillion in 2023 and $3 trillion by 2027. US B2B e-commerce, which will grow at a five-year compound annual growth rate (CAGR) of 10.7%, will also [...]
Media Alert

Forrester: Firms Are Making Digital Accessibility A Global Priority — Yet Challenges Remain

May 19, 2022
In observance of this year’s Global Accessibility Awareness Day, Forrester continues to explore how accessibility is increasingly becoming a priority for firms worldwide — especially as people with disabilities comprise the world’s largest minority market, spending close to $2 trillion annually.   Among global design teams, more than a third of companies (36%) have expressed executive-level [...]

Latest Media Coverage

Media Coverage

Reuters – Investment Platforms Face Hangover After Pandemic Party

June 13, 2022
Reuters: VP, Research Oliwia Berdak shares commentary around investment platforms that flourished during the pandemic and the apparent “hangover” they now face given the changing investment market. Read the full article here. Read more from Oliwia here.
Media Coverage

The Wall Street Journal – Customer Experience Is Getting Worse

June 7, 2022
The Wall Street Journal: This top business outlet highlights Forrester’s latest US CX Index results with commentary from Principal Analyst Pete Jacques about how brands’ CX quality has fallen for the first time in years. Read the full article here. Read more from Pete here.
Media Coverage

Fortune – The Metaverse Is Design’s New Frontier. Here’s What Designers Need To Know

June 7, 2022
Fortune: VP, Principal Analyst David Truog shares guidance around what designers should know when navigating and designing for the metaverse. Read the full article here. Read more from David here.
Media Coverage

The Wall Street Journal – Elon Musk’s Bot Problem On Twitter Is Extraordinary

June 5, 2022
The Wall Street Journal: Principal Analyst Sandy Carielli offers insights about how bad bots and fake accounts can pose threats on Twitter. Read the full article here. Read more from Sandy here.

Newsletter For Press

Subscribe to updates from the Forrester PR team, as well as the Forrester Roundup, a bi-weekly newsletter produced exclusively for media that highlights our newest, most impactful research and data.

The Forrester Brand

Find out what drives us, why clients work with us, and how we show up for our clients and our colleagues every day.

About Us

Forrester helps business and technology leaders use customer obsession to accelerate growth.