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Latest Press Releases

Press Release

Forrester’s 2024 US Customer Experience Index: Brands’ CX Quality Is At An All-Time Low

24 hours ago
Only 3% of companies are currently customer-obsessed and put their customers’ needs front and center  NASHVILLE, Tenn., and CAMBRIDGE, Mass., June 17, 2024 — According to Forrester’s (Nasdaq: FORR) US Customer Experience Index (CX Index™) rankings, CX quality among brands in the US sits at an all-time low after declining for an unprecedented third year [...]
Press Release

Forrester: APAC Tech Spend To Grow 7% Annually, Reaching US $876 Billion In 2027

June 11, 2024
Spending in AI-augmented software and services will outpace other IT categories SINGAPORE, June 11, 2024 —Forrester’s (Nasdaq: FORR) Asia Pacific Tech Market Forecast, 2023 To 2027 reveals that technology spending in Asia Pacific (APAC) ) will remain robust and grow by a Compounded Annual Growth Rate (CAGR) of 6.4% to 7.4% per year from 2024 [...]
Press Release

Forrester Appoints Technology Marketing Expert Cory Munchbach To Its Board

June 3, 2024
CAMBRIDGE, Mass., June 3, 2024 — Forrester (Nasdaq: FORR) today announced the appointment of BlueConic CEO Cory Munchbach to its board, effective June 1, 2024. At BlueConic, a leading customer data platform, Cory works with Fortune 500 companies to help them navigate the ongoing challenges of the post-cookie, privacy-first era.  A recognized thought leader, Cory is known for her [...]
Press Release

Forrester: Global Online Retail Sales To Grow 8.9% Annually, Reaching $6.8 Trillion In 2028

May 30, 2024
Retailers’ investments in genAI, the rise of online marketplaces, and higher digital literacy will continue to drive global online retail sales growth Forrester (Nasdaq: FORR) forecasts that total global online retail sales will grow from $4.4 trillion in 2023 to $6.8 trillion by 2028 at an 8.9% compound annual growth rate (CAGR). According to the [...]

Latest Media Alerts

Media Alert

Forrester: US Agencies Are Currently Leading Generative AI Adoption

1 day ago
According to Forrester’s report, The State Of Generative AI Inside US Agencies, 2024, agencies that embrace genAI will better serve brands, keep up with competitors, and support employee creativity.  Forrester finds that US agencies lead the field in terms of genAI adoption: more than 60% of decision-makers report that their agency is already using genAI, [...]
Media Alert

Forrester’s 2024 Australia CX Index: Overall CX Quality In Australia Continues To Decline

June 4, 2024
According to Forrester’s 2024 Australia Customer Experience Index (CX Index™) Rankings, unveiled at the 2024 CX Summit APAC, the CX quality of most brands and agencies included in the study either flatlined or declined.  Based on a survey of more than 8,900 adults in Australia, Forrester’s Australia CX Index benchmarks the customer experience quality of [...]
Media Alert

Forrester: Global IT Service Industry Spend Will Reach $2 Trillion By 2028

May 2, 2024
According to Forrester’s ‘Global IT Services Market Forecast 2023-2028’, global IT service industry spend will reach $2 trillion in 2028. However, despite forecasted growth, IT service firms will face several challenges in the next few years.   Key findings include:  Growth will be substantial, with the IT service industry averaging 4.6% annual growth. Growth will be [...]
Media Alert

Forrester: Global Business Buyers Rank Competence, Consistency, And Dependability As Their Top Trust Levers

January 8, 2024
Forrester’s report, The State Of Global Business Buyer Trust In 2024, reveals that strong trust in an organization is essential and often determines purchase intent. However, business leaders often struggle to understand how to create trust and how it influences the buying decision process. Forrester identifies seven levers of trust: accountability, competency, consistency, dependability, empathy, [...]

Latest Media Coverage

Media Coverage

Apple Expected To Unveil AI Initiatives At WWDC

June 8, 2024
CNN. Forrester analysts Thomas Husson, Dipanjan Chatterjee and Andrew Cornwall provide insights ahead of Apple’s Worldwide Developers Conference (WWDC). Quartz: “Apple is far behind in the AI race. But that’s ‘entirely on brand,’ analyst says” Les Echos: “Apple: the conference that should convince that the company is on the AI train” Associated Press: “Apple leaps [...]
Media Coverage

Global Online Retail Sales To Grow To $6.8 Trillion By 2028

May 31, 2024
Principal Forecast Analyst Jitender Miglani’s five-year retail market forecast predicts that global online retail sales will grow to $6.8 trillion by 2028. Forbes: “E-Commerce To Hit $6.8 Trillion By 2028, Yet Physical Retail Will Prevail” eCommerceNews: “Forrester predicts online retail sales to hit USD $6.8 trillion” LSA: “E-commerce is expected to reach more than €700 [...]
Media Coverage

The Edge Singapore – Preparing For A Cookieless Future

May 28, 2024
The Edge Singapore. In an interview with Singapore’s leading business weekly, Principal Analyst Xiaofeng Wang describes how evolving data privacy regulations will heavily impact advertisers and their agency partners given their reliance on third-party cookies. Read the full article here. Read more from Xiaofeng here.
Media Coverage

CNN Business – Here’s How New AI Tech Could Change The iPhone

May 28, 2024
CNN Business. VP, Principal Analyst Thomas Husson addresses what the next generations of iPhones could look like in a world fueled by genAI. Read the full article here. Read more from Thomas here.

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