B2B Summit
North America

May 3 – 6  |  Live Virtual Experience

Executive Leadership Exchange

For Qualified Executives Only

The Executive Leadership Exchange (ELE) is an invitation-only program for up to 150 qualified marketing and sales executives. The program will expand on the Forrester thought leadership presented at the keynotes of the conference and create a private senior executive network supporting leaders’ priorities. Facilitated networking sessions will be offered that target best practices aligned to executive priorities.

To be approved to attend, applicants must not report into any higher marketing, sales or product executive in their organization. Attendees who may meet this criteria can opt in during registration. If approved, they will be notified. Please contact events@forrester.com with any questions.

The Executive Leadership Exchange is a three day program. See below for our exciting agenda.

Monday, May 3

12:15 – 12:45pm

Attend the Keynote Session
Attend the keynote session as the precursor to your exclusive ELE deep-dive session later in the day.

12:50 – 1:20pm

Orientation & Welcome Reception – ELE Exclusive
Join your executive peers  and select Forrester executives for a meet and greet and to get oriented to the full program benefits.

Monica Behncke, VP, Group Research Director, Forrester
Carrie Johnson, Chief Research Officer, Forrester
Shirley Macbeth, Chief Marketing Officer, Forrester
Kelley Hippler, Chief Sales Officer, Forrester

3:30 – 4:00pm

The Optimal Path To Revenue: Executive Panel Discussion – ELE Exclusive
Expecting a full view of all revenue opportunities and operating efficiencies between sales and marketing, board members and executive teams are often disappointed by a piecemeal approach. Leaders will gain a significant advantage in creating a holistic approach to meeting revenue goals when they can identify distinct opportunity types, from acquisition to cross-sell, via the new Revenue Engine Waterfall. However, aligned planning and executional interlock will remain important across senior leadership. Drawing from the keynote session of the same name, this panel discussion will explore the executive-level implications for applying the new Waterfall on the path to more efficient revenue production.

Kerry Cunningham, VP, Principal Analyst, Forrester
Steve Silver, VP, Research Director, Forrester
Meta Karagianni, VP, Research Director, Forrester
Phil Harrell, VP, Group Director, Forrester
Monica Behncke, VP, Group Research Director, Forrester

Tuesday, May 4

12:00 – 12:30pm

Attend the Keynote Session
Attend one of these keynote sessions as the precursor to your exclusive ELE deep-dive session later in the day.

1:00 – 1:30pm

Panel Discussions – ELE Exclusive

The Future Of B2B Marketing: Executive Panel Discussion
Today’s most effective marketing leaders are moving beyond acting as brand stewards, lead generators, and sales support to become architects of customer value. Building off the Future Of Marketing keynote, this session will tease apart the mindset pivots that B2B marketers must make, and discuss specific action items and strategies that B2B marketing executives can take to expeditiously lead that change.

Jennifer Ross, VP, Research Director, Forrester
Lori Wizdo, VP, Principal Analyst, Forrester
Monica Behncke, VP, Group Research Director, Forrester

The Future Of B2B Sales: Executive Panel Discussion
The selling profession is at a critical crossroads: B2B buyers demand hyper-personalized interactions, sellers can work from anywhere, and insights can be delivered in near-real time. B2B sales leaders who have historically depended on sales rep heroics have never encountered this combination of factors, yet there’s an opportunity to deliver immense organizational and personal value. This discussion will reveal how sales executives must approach talent and motivation, organizational structures, and technology acquisition when laying the groundwork for the future.

Phil Harrell, VP, Group Director, Forrester
Nancy Maluso, VP, Principal Analyst, Forrester
John Donlon, VP, Product Management, Forrester

2:30 – 3:15pm

Facilitated Networking Sessions – ELE Exclusive

Marketing Leaders at Large ($1B+) Revenue Companies
Susan Macke, Principal Analyst, Forrester
Sheryl Pattek, VP, Executive Partner, Forrester

Marketing Leaders at SMB Revenue Companies
Bob McKinnon, Principal Analyst, Forrester
Adele Sweetwood, Principal Analyst, Forrester

Sales Leaders at Any Sized Company
Steve Silver, VP, Research Director, Forrester
Mike Pregler, VP, Research Director, Forrester

Wednesday, May 5

3:15 – 4:00pm

Capstone Guest Speaker: Kara Swisher – ELE Exclusive

Swisher co-founded Revere Digital, the former parent company of Recode and the Code conference. Before that, she co-produced and co-hosted the Wall Street Journal’s “D: All Things Digital” with Walt Mossberg, a major high-tech conference with interviewees such as Bill Gates, Steve Jobs, and many other leading players in the tech and media industries.

Kara Swisher, Journalist, Guest Keynote Speaker
Bob Safian
, Advisor and Podcast Host, The Flux Group
Monica Behncke, VP, Group Research Director, Forrester


Breakout Sessions

Tuesday, May 4 | 1:00 – 1:20pm

A New Society Has Arrived. Is Your Company Ready To Embrace It?

Conversations about race and gender and the imperative for fairness and equality have reached a crescendo. It is urgent that companies address these social vectors head-on. Getting it right means moving beyond knee-jerk action to tackle systemic change. In this session, we will explore the challenges ahead and outline a framework to rethink relationships with stakeholders — employees, partners, customers, and the community — in light of a new social reality.

Dipanjan Chatterjee, Vice President, Principal Analyst, Forrester

Wednesday, May 5 | 12:35 – 12:55pm

Inclusion And The Math Of Equity

What does inclusion mean and what are the implications if we truly want to be an equitable organization? Schindler’s Inclusion Scale explains how inclusion relates to tolerance, equality, empathy and equity. The session reveals the surprisingly radical implications of equity based on a mathematical model.

Eric Way, Global Head of Inclusion, Diversity and CSR, Schindler Group

Women's Networking Forum

Tuesday, May 4 | 2:30 – 3:45pm

Equality in the workplace has long been strived for but has yet to be truly achieved. Join our Women’s Networking Program to hear how to go from simple words to actual progress in transforming women’s equality in the workplace.

Opening Remarks
Debra Boulanger, CEO, The Great Do-Over

Panel Discussion: Responsibility Beyond Human Resources – Diversity in Action
Diversity, Equity and Inclusion. What do these three words boil down to? Opportunity to learn and progress. Whether you’re in a senior position or just starting out your career, you have a role in your company’s diversity, equity and inclusion strategy. Join our esteemed panelists to discuss the do’s, the don’ts and the must-haves in order to discover and implement these programs in your workplace.
Debra Boulanger, CEO, The Great Do-Over
Dr. Anino EmuwaFounder and Managing Director, Avandis Consulting
Chelsea C. Williams, Founder & CEO, College Code
Kristy WallaceCEO, Ellevate Network
Dr. Sofia B. Pertuz, PhD, SHRM-SCP, Chief Diversity and Inclusion Officer, Jed Foundation

Breakout Discussions
Join our panelists for inspiring and interactive networking sessions that will dive deeper into topics discussed during our panel conversation. Topics include:

Networking Discussion

Wednesday, May 5 | 3:15 – 4:00pm

Preparing For The Future With An Inclusive Workforce

During this session, you will learn how your peers are increasing their readiness for the future by recognizing the value of each individual and acknowledging that for an organization to succeed, no one can be left behind. Below are the topics we’ll explore during our conversation.

  1.  How organizations help individuals identify their future fit attributes, how that influences their attitude toward work, and how individuals are encouraged to contribute
  2. Diversity and inclusion initiatives and how they encourage individuals to grow and the organization to thrive
  3. Evolving an organization’s training, skills development, and approach to wellbeing

Katy Tynan, Principal Analyst, Forrester
James McQuivey, VP, Principal Analyst, Forrester

B2B Marketing Certification

B2B Marketing Certification accelerates your team’s ability to align and create strategic marketing programs that achieve business objectives and grow revenue. Join us for a facilitated video lesson sampled from our B2B Marketing Certification course, then go on to explore the course experience in the online learning platform. Summit attendees will also be invited to enroll in the B2B Marketing certification course launching June 7 at a special rate. Learn more about Certification here. This session will be available on demand and can be viewed at any time during the event.

B2B Certification Live: Uncovering The Nuances Of The Buyer’s Journey
Think you know your buyer’s journey? Think again. B2B buyers choose their own sequence of activities and interactions, which are outside your control. In this session, we’ll discuss how B2B organizations can facilitate buying decisions using buyer insights to inform their campaign strategies. You’ll view video lessons from our B2B Marketing certification course, then go on to explore more insights on B2B buyer journeys in our online learning platform.
Jenna Wohead, Director, Certification, Forrester
Isabel Montesdeoca, VP, Senior Research Director, Forrester

Bring Your Team

“If you want to go fast, travel alone. If you want to go far, travel together.” That’s a favorite saying of one of our B2B Summit Team colleagues, and it embodies a key message of this year’s event: marketing, sales, and product work best when they work together. It also embodies the fact that you’ll get more out of B2B Summit if you come as a team. Consider…

SUCCESS is a team sport. A unified approach that includes all your marketing functions will increase the odds that your initiatives succeed.

85+ ANALYSTS will be available to talk with you, 1-1. Bring more people, multiply your face time, and let everyone talk directly with our analysts.

DIVERSE AGENDA just like your team is. You’ve got a lot on your plate. The B2B Summit program covers it all. Attend with your team and absorb more.

SAVE MONEY For every four colleagues, the fifth attends B2B Summit free.

Take another look at the agenda today. Browse some sessions you think would interest your team. See for yourself why it really is smarter to “travel together” when you come to this year’s B2B Summit.