B2B Summit
North America

May 2 – 4, 2022  |  Austin & Digital Experience

Content Highlights

Marketing, sales, and product leaders are laser-focused on the bottom line. When working as a united front, these B2B professionals are a powerhouse trifecta that can enable any business to maximize client satisfaction, retention, and spend. It’s about more than simply being aligned: It’s about being strategic, sensing buyer needs, and knowing the right tactics that will resonate with buyers and sellers. We are excited to offer you:

  • 110+ role-based sessions aligned to your priorities.
  • Numerous session formats to meet your learning style, including analyst presentations, panel discussions, fireside chats, and more.
  • Marketplace opportunities to help you find the right solution provider for your marketing, sales, and product needs.
  • Networking opportunities to help you expand your community, meet with Forrester analysts, and connect with peers facing similar challenges.

Key Topics

  • Account-based marketing​​
  • Channel marketing and sales​​
  • Content strategy​
  • Customer advocacy and obsession​
  • Data, insights, and measurement​
  • Demand generation​
  • Leadership strategy​
  • Marketing operations​​
  • Pipeline management​
  • Portfolio marketing​​
  • Revenue operations​​
  • Sales enablement​​
  • And more

Keynote Sessions

  • Time Travel And Transformation: The Future Of B2B Content
  • Loosening The Status Quo And Overcoming Inertia: What Leadership Training Missed
  • Unlocking Growth And Creativity: Sales In A World Of Insights
  • Unlocking Growth And Creativity: Marketing In An Insights World
  • Invest Shrewdly In Customer Obsession
  • The Power Of Purpose

Who Should Attend

B2B buyers and sellers are more demanding than ever. Anticipate your customers’ needs while conquering your priorities with our help. Whether you’re the CMO or a top-performing seller, B2B Summit North America will boost your initiatives and optimize pipeline pathways, thus furthering your organization’s intelligent growth goals. Our delegates span a variety of industries, title levels, and locations.

One Event Fits All Sizes
Whether you work at a large or emerging company, Forrester’s research can help. Over a third of our attendees are from companies with over 10,000 employees.

Our Delegates Generate Income On Any Scale
Marketing and sales leaders keep their eyes on the dollar sign. Over 40% of our attendees come from companies with yearly revenues of over $2 billion.

Our Delegates Serve Multiple Industries
Hear from leaders in your industry and learn the tactics they are deploying to thrive in a changing buyer market. Most of our attendees come from software, business services, financial services, and communications industries.

Our Delegates Are Leaders
Over 55% of delegates are top decision-makers holding director, VP, or C-level roles. An additional 32% of attendees are decision influencers. We have tailored sessions that equip you with the tools you need when approaching key pivotal decisions.

Our Delegates Are Global
Your priorities vary based on your region. At B2B Summit North America, we focus on content on trending topics seen across the United States and Canada.

The Key Roles We Serve
See below to learn more about the topics and roles that we will focus on at the upcoming B2B Summit North America.

Our Leadership Focus

Who they are: Global Chief Marketing Officer; CMO, SVP, or Head of Marketing

Key Priorities:

  • Formulate Marketing Strategy And Drive Transformation​
  • Develop The Annual Marketing And Investment Plan​
  • Shape The Brand Experience​
  • Develop A Corporate Communications Strategy ​
  • Design And Implement An Integrated Campaign Strategy​
  • Demonstrate Marketing’s Value To The Business​
  • Create Marketing Structure And Operating Models That Optimize Performance

Click here to see the sessions aligned to your priorities.

Who they are: Chief Sales Officer; Chief Revenue Officer; SVP or Head of Sales

Key Priorities:

  • Build Sales Strategy
  • Optimize Route-To-Market Configuration
  • Design Sales Structure
  • Prospect For Opportunities​
  • Acquire New Customers​
  • Retain And Grow Existing Customers
  • Maximize Sales Productivity

Click here to see the sessions aligned to your priorities.

Who they are: Head of, VP, or Director of: Channel Marketing; Partner Marketing; Partner Ecosystem Marketing; Partner Program; Partner and Revenue Enablement; or Partner Communications

Key Priorities:

  • Formulate Channel Marketing Strategy
  • Plan And Measure For Channel Success
  • Optimize Insights-Driven Channel Demand​
  • Modernize The Channel Partner Program
  • Enable Channel Partners
  • Win Mindshare Through Partner Engagement​
  • Build A High-Performance Channel Marketing Team

Click here to see the sessions aligned to your priorities.

Who they are: VP or Director of: Demand Generation/Creation; Demand and Account-Based Marketing (ABM); Global Campaigns; Field Marketing & Demand Generation; or Integrated Marketing

Key Priorities:

  • Define Aligned Marketing-Sales Demand Strategy​
  • Optimize The Revenue Engine For Growth​
  • Sense And Activate New Buyers​
  • Grow Existing Customers​
  • Increase Revenue From Strategic Accounts​
  • Deliver Contextual Content Experiences ​
  • Develop A Multidisciplinary Demand Team​

Click here to see the sessions aligned to your priorities.

Who they are: VP, Director, or Global Head of: Marketing Operations; Marketing Analytics/Insights/Measurement; Marketing Planning; Marketing Technology; or Marketing Data

Key Priorities:

  • Align Marketing Within The Revenue Engine​
  • Orchestrate The Marketing Planning And Budgeting Processes​
  • Drive Performance With Marketing Measurement And Insights​
  • Establish A Marketing Data Strategy Advantage​
  • Optimize Marketing’s Technology Stack​
  • Improve Marketing’s Agility With Streamlined Processes​
  • Define A World-Class Marketing Operations Team​

Click here to see the sessions aligned to your priorities.

Who they are: VP, Director, Head of: Portfolio Marketing; Product Marketing; Category & Solutions Marketing; Audience Marketing & Strategy; or Segment Marketing & Strategy

Key Priorities:

  • Identify New Market Opportunities To Drive Growth​
  • Align The Organization For Winning Go-To-Market Strategies​
  • Sharpen Insights To Attract And Engage Buyers And Customers
  • Craft Messaging That Motivates Buyers​
  • Commercialize Offerings​
  • Equip Buyer- And Customer-Facing Roles
  • Build A Strategic Portfolio Marketing Function

Click here to see the sessions aligned to your priorities.

Who they are: Global Head, SVP, EVP, or VP of: Product or Product Management

Key Priorities:

  • Discover Customer Needs That Will Drive Innovation​
  • Manage The Product Portfolio
  • Implement Value-Based Pricing
  • Improve The Product Lifecycle Process
  • Enable Agile Product Management And Engineering Alignment
  • Clarify Roles, Responsibilities, And Structure
  • Improve Competencies Through Product Manager Upskilling

Click here to see the sessions aligned to your priorities.

Who they are: VP or Director of: Sales Enablement/Effectiveness; GTM Enablement/Effectiveness; Commercial Enablement/Effectiveness; or Revenue Enablement/Effectiveness

Key Priorities:

  • Design, Develop, And Deliver Your Enablement Function
  • Support Sales Talent Acquisition
  • Prepare New Sellers With Effective Onboarding
  • Optimize Ongoing Sales Readiness
  • Enhance Sales Asset and Content Effectiveness​
  • Communicate With And Advocate For Sellers​
  • Build, Buy, And Deploy Your Sales Methodology​

Click here to see the sessions aligned to your priorities.

Who they are: VP or Director of: Sales Operations or Sales Strategy & Planning

Key Priorities:

  • Increase Alignment Across The Revenue Engine
  • Guide The Sales​ Planning Process
  • Motivate Sales Performance Through Compensation
  • Optimize Buyer-Aligned Sales Processes
  • Improve Value From Sales Technology
  • Deliver Actionable Sales Insights
  • Optimize The Sales Operations Organization

Click here to see the sessions aligned to your priorities.