Executive Leadership Exchange
The Executive Leadership Exchange (ELE) is an invitation-only program for up to 75 qualified senior customer experience and marketing executives. The program will provide exclusive thought-leadership case studies from senior-executive practitioners in CX and create a private peer network supporting leaders’ priorities. Facilitated networking sessions will be offered that target best practices aligned to executive priorities.
To be approved to attend, applicants must be the senior-most customer experience or marketing leader from their organization, not reporting into any higher customer or marketing executive. Attendees who may meet this criteria will be invited to join the ELE experience. Please contact events@forrester.com with any questions.
The Executive Leadership Exchange is a three-day program. See below for an overview of the program.
Exclusive Agenda
Recommended Executive Agenda
Take Forrester’s guidance on which sessions to attend as a CX or marketing leader from the entire conference
Private Case-Study and Executive Sessions
Attend private sessions featuring interviews and case studies with enterprise CX and marketing leaders along with exclusive-panels and presentations from Forrester analysts
Analyst Access
Priority Analyst 1:1 Booking
Receive priority booking for 1:1 networking and guidance meetings with our best-in-class analysts & experts
Exclusive Analyst Networking Sessions
Identify challenges and solve problems in small group collaborations with Forrester Experts
Networking
Private Executive Roundtables
Facilitated by Forrester Executive Partners who specialize in leading C-level networking discussions pointed at meaningful outcomes
Private ELE Networking Lounge
Connect with your peers during the conference at the exclusive sessions and in a private networking lounge in the live digital experience
Detailed Agenda
Monday, June 12
5:30 pm – 7:00pm | Meet Your Peers: ELE Networking Reception
Join us for a pre-conference reception where you can network with Forrester experts and industry peers who will be part of the ELE program throughout the event.
Tuesday, June 13
12:40 pm – 1:45 pm | Exclusive Lunch – Analyst-Led Topic Tables
Establish connections with like-minded peers and Forrester experts as you trade insights on your approaches to the most pressing topics for marketing, CX, and digital leaders.
Speakers:
Ron Rogowski, VP, Executive Partner, Forrester
Jen Sanning, Executive Partner, Forrester
Jonathan Roberts, Analyst, Forrester
Dipanjan Chatterjee, Vice President, Principal Analyst, Forrester
3:35 pm – 4:20 pm | Networking Roundtables: The Right Leader For Turbulent Times
Even those who have successfully stepped up their organizations over the past two years have rightly asked if they have what it takes to continue doing so in 2023. As a follow-up to the Day 1 Keynote, this session will recap key points from the keynote session and allow attendees to gather deeper insights from Forrester Vice President and Research Director, James McQuivey while tapping into the experiences and expertise of their peers. Come with your questions and your perspective on what it takes to lead in 2023.
Speakers:
James L. McQuivey, PhD, VP, Research Director, Forrester
7:00 pm – 9:00 pm | Exclusive Dinner
Join us for a relaxing dinner and bond with peers as you share insights from Day 1 and look ahead to the rest of the conference.
Wednesday, June 14
10:50 am – 11:35 am | Networking Roundtables: Supercharge Your Customer Obsessed Growth Engine
In today‘s environment, growth requires that organizations obsess about how they create value for customers and do so efficiently, consistently, and constantly. As a follow-up to VP and Research Director Melissa Parrish’s keynote speech, this session will provide the opportunity to better understand the challenges your peers face and what steps they have taken to overcome them. Come with the questions sparked by the keynote and be prepared to offer your own insights and experiences with your peers.
Speakers:
Melissa Parrish, VP, Group Director, Forrester
12:40 pm – 1:45 pm | Exclusive Lunch – Guest Panel
Learn from a panel of industry experts on how they have succeeded in driving customer-obsessed growth practices within their organizations.
ForrWomen Leadership
Join us as we focus on how to help advance women leaders in your organization break down barriers and overcome challenges. Learn from your peers on advancement strategies for women leaders and participate in a conversation about how to develop meaningful relationships with women leaders in the CX, Marketing, and Digital industry. All are welcome to join!
Stay tuned for the Agenda. Details to follow.
Forrester Certification
Grounded in research-based best practices, Forrester’s Certification courses provide hands-on exercises and practical tools, building the capabilities of individuals and teams. Join an interactive session to learn about the approaches required to deliver customer experience or employee experience success. Learn more about Forrester’s Certification programs here.
Detailed Agenda
Monday, June 12
3:00 pm – 5:00 pm | Mastering CX Workshop: Take a Systematic Approach to Ensure CX Success
There’s a lot riding on your success as a customer experience (CX) professional. Your company is counting on you to organize stakeholders to a create a consistent, on-brand, high-quality customer experience. To succeed, you need to approach your responsibilities in a systematic way that produces continuous improvement, not just a series of one-off fixes. In this interactive session, you’ll learn about the six priorities for CX success, assess your current state, and build an action plan that will benefit your organization and your career as a CX professional. This workshop provides a live sample of Forrester’s Mastering CX Certification course.
Speakers:
Su Doyle, CX Exec Partner & Sr Analyst, Forrester
Jenna Wohead, Director, Certification, Forrester
Tuesday, June 13
3:05 pm – 4:05 pm | Create Great Employee Experience At Your Organization
Focus on employee experience (EX) continues to gain momentum as the evidence for its impact on business outcomes mounts. This interactive session will help you understand what EX is, why it’s so important, and how leaders can act to support great EX. Leave the session with a sample toolkit from Forrester’s EX Essentials course, better equipped to support great EX within your organization.
Speakers:
David Johnson, Principal Analyst, Forrester
Wednesday, June 14
11:35 am – 12:05 pm | Replay: Mastering CX Workshop: Take a Systematic Approach to Ensure CX Success
There’s a lot riding on your success as a customer experience (CX) professional. Your company is counting on you to organize stakeholders to create a consistent, on-brand, high-quality customer experience. To succeed, you need to approach your responsibilities in a systematic way that produces continuous improvement, not just a series of one-off fixes. In this interactive session, you’ll learn about the six priorities for CX success and assess your current state. This session provides a live sample of Forrester’s Mastering CX Certification course.
Speakers:
Su Doyle, CX Exec Partner & Sr Analyst, Forrester
Jenna Wohead, Director, Certification, Forrester
Bring Your Team
“If you want to go fast, travel alone. If you want to go far, travel together.” CX North America Forum provides a broad and deep agenda to maximize learning and networking opportunities for groups of attendees from the same company.
Take another look at the agenda today. Browse some sessions you think would interest your team. See for yourself why it really is smarter to “travel together” when you come to this year’s CX North America Forum.
Team Program
Pricing and experiential incentive for teams of 10 paid attendees from the same enterprise.
- Preferred Access Seating in Keynote Room: premier seating reserved for VIP attendees.
- Access to Team Lounge: an exclusive space for Team attendees to use for huddles or down-time during the event. The lounge will be equipped with refreshments, comfortable seating, charging stations and more.
- Preferred Access Badge: unique name badge identifier to signify premier-level status.
Super Team
Pricing and experiential incentive for teams of 25+ paid attendees from the same enterprise.
- Pre-Event Agenda Planning & Participation Concierge Service: meet with a Forrester Events program manager prior to the event for agenda review and planning guidance and have a dedicated on-site contact for in-person team support.
- Team Meeting With Analyst: unique opportunity for up to 10 of your team to meet with an analyst and receive expert guidance on specific challenges.
- Priority Seating in Keynote Room: premier seating reserved for VIP attendees.
- Access to Team Lounge: an exclusive space for a VIP attendees to use at their leisure.
- Private Team Space: private space for your team to get together and collaborate onsite for the duration of the main event days.
CX North America · June 13 – 15, 2023 · Nashville & Digital
Gaylord Opryland Resort & Convention Center
2800 Opryland Drive, Nashville, TN 37214