Global Director, Performance Driven Marketing, General Motors

Ajay Kapoor is a serial entrepreneur and award-winning corporate executive focused on driving transformation from startup to scaled enterprises. Currently an Executive at General Motors, where he leads Global Performance Driven Marketing reporting to the Global CMO. Responsible for creating the enterprise modern marketing machine with oversight of demand gen (B2C, B2B, and B2G), analytics & insights, marketing AI / ML, marketing technology, data /operations, and privacy & consent strategy. The first half of his career were startups, cofounding multiple companies; while the last decade was spent as an executive leader driving large-scale transformation at Procter & Gamble, SharkNinja, and Helen of Troy.

He spends his time as an investor and advisor to a variety of startups, was a Founding Trustee to the Awesome Foundation, Executive Team of Startup Leadership Program, and co-founded GrowDetroit, a non-profit focused on reimagining the economic and social ecosystem of Detroit and broader middle America. He is a board member at Interactive Advertising Bureau (IAB) and has been recognized as P&G 40 Under 40 (2019), DBusiness 30 in Their 30’s (2022), Crain’s Notable Leaders in Marketing (2023), and by the World Economic Forum as a Global Shaper.