Experience Design Lead, Lloyds Banking Group

Alberto Ferreira is a Experience Design Lead at Lloyds Banking Group, where his team focuses on the internal services and journeys aimed at supporting and enhancing the employee experience. In his previous position at Vodafone, he oversaw the introduction of UX Research and Service Design capabilities in the digital product user experience team. 

He’s passionate about the cross-section between service design and research, and developing experiences with human-centric principles. He is specialised in driving corporate cultural and mindset change in businesses eager to move their focus to the customer. A multidisciplinarian driven by curiosity and a willingness to experiment, he has previously worked with Vodafone, Emirates, eDreams, Sony, and the BBC, among others. In his spare time, his research focuses on visual communication analysis, applied neuroscience, and universal storytelling.