Vice President of Marketing, Terra Security

Alex Yakubov has spent her career at the intersection of cybersecurity and high-stakes marketing — turning complex, technical products into market leaders at companies like Palo Alto Networks, Yubico, and McAfee. As VP of Marketing at Terra Security, she brings hard-won lessons from startups, IPOs, and acquisitions to every strategy she builds. If you’ve ever had to make a crowded security market actually care about your product, she’s been in that exact fight — and she’ll tell you what worked.