Global Marketing Operations Leader, Rockwell Automation

Amanda is a marketing operations leader committed to driving revenue growth through accurate data, efficient processes, and leveraging technology to support defined strategies with creative solutions. With a passion for strategy, curiosity, sales alignment, and technology, Amanda brings 20 years of experience in the marketing technology market.  For the last 8 years, she has evolved in marketing operations by focusing on integration, enablement, technology, data, and process strategy conceptualization through execution. Her role in leading the marketing requirements for recent projects, such as implementing and working towards migrating a CRM platform, underscores her impact on shaping global marketing processes and workflows. Before this, her experience in Digital Marketing & Activation showcased her abilities to modernize marketing tactics and accelerate growth through digital avenues.