B2B Summit
North America

B2B Marketing, Sales,
Customer, & Product Leaders

March 31–April 3, 2025  |  Phoenix & Digital

Anna Harper

Senior Director, Global Campaign Center, SAS

As Senior Director at SAS, Anna Harper leads the company’s Global Campaign Center (GCC), focusing on a global program strategy that’s aligned with the company’s corporate priorities. The GCC develops globally relevant and high-impact programs that are amplified locally in support of direct and indirect channels and enable product-led growth. She is responsible for consistent global processes and integrated marketing plans that encompass reputation and awareness, demand generation, customer engagement and enablement throughout the entire customer journey.