Solution Strategy Director, Optimizely

April Henderson is the Solution Strategy Director for Optimizely’s CMP business. Prior to this, April was with Forrester Research, where she established their thought leadership agency practice, and grew it from zero to $22m annually, including global expansion into multiple regions in under 8 years. April is equal parts content marketer and GTM leader, and is most fulfilled when solving problems, connecting people, and passionately evangelizing a product she truly believes in, which she has found in Optimizely. As a business leader, she focuses on long-term, customer-centric growth strategies. As an content marketer, she leans on Thought Leadership and audience-obsession to create real engagement and connection.