Vice President of Demand Marketing, Cisco

In a career spanning over two decades, Brett has worked in deep technical and operational roles prior to finding his passion in B2B marketing. He spent almost 17 years at Microsoft leading teams responsible for new product introduction, customer lifecycle management, and digital demand generation. During his tenure, Brett played a pivotal role in transforming the global marketing discipline at Microsoft while increasing revenue by 4x.

Prior to joining Cisco, Brett was the head of global integrated marketing at Microsoft, responsible for execution across campaigns, including events and all digital tactics. His teams were accountable for top-of-funnel demand generation through customer success for all Microsoft’s commercial products and services. Under his leadership, the team achieved record-breaking engagement and conversion rates, leveraging innovative strategies and cutting-edge technologies. Brett’s contributions were recognized with several internal awards, including the prestigious Microsoft Circle of Excellence Award for outstanding leadership and innovation.

As Vice President of Demand Marketing at Cisco, Brett continues to drive excellence in B2B marketing, focusing on creating seamless and personalized customer journeys. He has extensive experience building and leading teams while driving cultural and operating model change across a complex set of priorities and stakeholders. Brett believes that data is the foundation to driving optimized customer experiences and accelerating sales outcomes. His data-driven approach has consistently delivered measurable revenue results, enhancing customer satisfaction and loyalty.

In addition to his passion for transformational marketing, Brett is a huge advocate for accessibility and inclusion. He actively participates in initiatives aimed at promoting diversity and ensuring that marketing practices are inclusive and accessible to all. Brett received his degree in Management Information Systems from Western Washington University, where he developed a strong foundation in technology and business management.

Brett and his wife Jessica live in Redmond, WA, where they enjoy home renovations, wine tasting, travel, when they are not wrestling, refereeing, and snuggling with their three sons: Spencer (9), Harrison (7), and Bruin (3).