Vice President, Marketing Operations, AppFolio

Brian Koupal is Vice President of Marketing Operations at AppFolio, where he leads the strategy and execution behind the company’s marketing data, technology, automation, and analytics
ecosystem. With more than 20 years of experience in marketing technology, data engineering, and revenue operations, Brian is known for building scalable, data-driven growth systems that
connect marketing, sales, and services into a unified operating model. Before joining AppFolio, Brian founded Marketecture Data, helping organizations solve complex
go-to-market challenges through pragmatic, data-driven problem solving. At AppFolio, he focuses on advancing AI-enabled marketing operations and building intelligent systems that
transform data, insights, and workflows into measurable business performance. Brian holds a Bachelor of Science in Management Information Systems from Villanova
University and a Master of Science in Data Science Engineering from the University of California, Riverside.