B2B Summit
North America

May 3 – 6  |  Live Virtual Experience

Caroline Robertson

VP, Research Director , Forrester

Caroline is a leader of Forrester’s research and advisory serving B2B marketing and sales professionals. As vice president, research director, she manages analysts who help B2B marketing and sales leaders navigate complex buyer dynamics; develop and execute effective strategies and select appropriate technologies to drive business impact through compelling messaging and content, with account and buying team-based programs around the entire customer lifecycle, through channel activation and performance management, and by enabling more personalized customer engagement and sales efficacy. Her team also supports analyst relations professionals.

In her roles as market analyst and marketing and business development leader, Caroline has brought numerous cross-functional teams together to drive growth in dynamic markets. Prior to joining Forrester, Caroline led marketing and market analyst teams as an executive at both IBM and Cisco. While at IBM, Caroline helped market pre-cloud businesses, develop the first marketing program targeting the C-suite, introduce hosted industry solutions, and market infrastructure solutions

integrating products and services. As director of marketing at Cisco, Caroline helped shape and drive marketing strategies and messaging for the company’s second-largest division. Caroline was also a director at IDC, where she established its business network services practice.

Caroline is experienced working with the media and presenting at both corporate and trade events.

Caroline holds a BA from Smith College in Northampton, Mass.