B2B Summit
North America

May 2 – 4, 2022  |  Austin & Digital Experience

Chris O’Brien

VP, Digital Martech Strategy, M&T Bank

As VP of Martech Strategy at M&T Bank, Chris is responsible for driving growth by enabling go-to market strategies through the application of MarTech, AdTech and digital data strategy. Chris is focused on using a data-driven, audience-based, journey-led approach to build the underlying architecture to enable diverse enterprise use cases and elevate CX.