SVP, AI GTM Strategy and Execution, PathFactory

Christine has 25 years of experience in B2B technology, marketing and content strategy. Prior to joining PathFactory, she launched and led the B2B Content Strategy and Operations research practice at SiriusDecisions and Forrester where she guided B2B marketing executives and their teams transforming their marketing strategies and content engine into competitive differentiators and revenue makers. Before becoming an analyst, Christine held B2B marketing leadership and content strategy roles at companies like TechTarget, Cisco, SAP, and Salesforce.