Founder and CEO, Women in CX

Clare Muscutt is an internationally acclaimed Customer Experience leader, entrepreneur, podcast host, and inspiring keynote speaker, recognised for her work transforming the CX landscape. With over two decades of experience leading CX within FTSE 100 companies, Clare leveraged her expertise in CX design to found Women in CX (WiCX)—the world’s first online community dedicated to empowering women in customer experience and technology—during the height of the pandemic. Since then, WiCX has rapidly grown into a powerful global movement of over 10,000 women and allies. The community now offers networked consultancy services to major businesses and the brand delivers impactful events, conferences, and strategic media services in partnership with some of the world’s leading technology firms, research companies, and BPOs. Passionate about amplifying female voices, driving innovation, and championing diversity, equity, and inclusion across the industry, Clare has been recognised by her peers with nominations for prestigious industry awards, including winning Global CX Professional of the Year, and, is ranked as one of the CXN Top 50 CX Leaders 2025.