CX Summit
APAC

CX, B2C Marketing, & Digital Business Leaders

August 18, 2025  |  Sydney & Digital

Damien Mu

CEO and Managing Director, AIA Australia

Damien Mu is the CEO and Managing Director of AIA Australia, and AIA Health Insurance. Damien has more than 25 years’ experience in the Australian financial services industry, with management experience spanning life and health insurance, superannuation and investments. Damien’s career at AIA Australia began in 2007, and he was appointed to the role of CEO in 2014. From July 2016 to January 2022, Damien was also CEO of AIA New Zealand.

In 2021, Damien was awarded Insurance Leader of the year at the Australian and New Zealand Institute of Insurance and Finance (ANZIIF) Insurance Industry Awards. Following this, and under his leadership, AIA Australia was also awarded Life Insurance Company of the Year in 2022, 2023 and 2024 by ANZIIF.

He is passionate about inspiring people to be their best and leading a purpose led organisation that makes a difference in people’s lives. Damien is a firm advocate for further government investment in prevention focused interventions that will improve mental health, and in 2024, was announced as an Ambassador for Australians for Mental Health.

Damien is the Co-Chair of the Council of Australian Life Insurers (CALI). He is a regular participant in industry forums and roundtables, using his voice to drive positive change that will help safeguard the financial futures of Australians.

CX Summit APAC · August 18, 2025 · Sydney & Digital

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