Vice President of Customer Enablement & Data Strategy, Informa TechTarget

Dara Such is a seasoned executive with over 20 years of experience in B2B sales and marketing, specializing in customer enablement, go-to-market strategies, and data-driven marketing. As Vice President of Customer Enablement & Data Strategy at Informa TechTarget, she helps B2B tech clients optimize revenue through buyer intent and engagement strategies. Dara has expertise in account-based marketing, sales processes, and content marketing, and works closely with technology vendors to align their marketing and sales efforts. She also advocates for women’s leadership, advising the Women in Leadership Executive Program at the University of Vermont’s Grossman School of Business. Previously, Dara held senior marketing, sales and business roles at Informa TechTarget, including VP & Group Publisher, where she developed successful, data-driven media strategies for major enterprise technology brands.