Growth Investor, Mercato Partners

Dave Boyce is the author of Freemium (Stanford University Press, 2025), a professor at BYU’s Marriott School of Business, and a growth investor at Mercato Partners. He is a four-time exited SaaS executive and a frequent speaker on go-to-market innovation. Known for his ability to translate complex concepts into practical strategies, Dave is also a father of six and lives in Utah with his family. His work bridges the worlds of tech, education, and entrepreneurship—with a deep belief that your product should be your best seller.