VP, Industry Strategy, Marketing and Global Execution, Siemens Digital Industries Software

Since 2004, David Taylor has been leading significant transformations in B2B strategy and marketing at Siemens Digital Industries Software. Through his sales, technical, and now strategy and marketing roles, he continues to drive strategic marketing initiatives that result in clear articulation of value to customers and drives strong revenue performance for Siemens. His latest focus has been on developing an enhanced go-to-market strategy to support the company’s mission to become a premier provider of cloud-based, SaaS solutions that power the digital future of the industrial world, Over the last 20 years at Siemens he’s held roles ranging from Senior Director of Automotive Marketing to Vice President of Global Marketing and is now the Vice President of Industry Strategy and Marketing at Siemens digital Industries Software, and the VP, Industry marketing at Siemens Digital Industries. Dave holds a Bachelor of Science degree in Industrial Technology – Computer Aided Design Technology from Eastern Michigan University. He’s a private pilot, avid outdoor enthusiast, loves collecting and restoring classic cars, and resides in the Detroit, Michigan area.