Managing Principal for Analytics & Strategy, Acxiom
Dawn Price, Principal Consultant, delivers relevant, data-driven strategies designed to drive improved customer experience and ROI. Strategic insights are developed utilizing Acxiom 3rd party data in concert with our client’s data to develop business/ marketing strategies and plans with an emphasis on solving challenges to drive growth or efficiencies or driving omnichannel marketing optimization tied to individual sales via people-based marketing.
Dawn brings 20+ years of business and marketing experience to her clients, turning data into actionable insights driving growth and ROI. Leveraging analytic skills to interpret data and communicate the story, she identifies opportunities for growth and efficiency, helping clients understand the interaction of their data across channels to determine what contributes to conversion, and how to optimize costs. Dawn’s work spans several industries, but she has always been passionate about building and marketing financial services products that improve the lives of people in under-served markets.