CMO, Invoca

Dee Anna McPherson is a SaaS veteran with extensive experience building world-class teams and category-defining brands to drive rapid growth. Currently, Dee Anna is CMO at Invoca, the leading conversation intelligence platform.

Prior to Invoca, Dee Anna was SVP of Marketing at Movable Ink where she repositioned the company as a Visual Experience Platform and introduced several new product lines.

As VP of Marketing at Hootsuite, she helped lead the company from the early stages to a globally recognized category leader with nearly $100 million in revenue.

Prior to Hootsuite, Dee Anna was VP of Marketing at Yammer where she established Enterprise Social Networking as a new category of business software and helped propel Yammer to a leading market position, with 300% annual growth and a $1.2 billion acquisition by Microsoft.
She also served as Co-Founder, President and CMO at mom.life, Partner at Horn Group, Senior Vice President at both Edelman and Ogilvy and head of PR at PeopleSoft. Dee Anna has a BA in Communication from Purdue University.