Director, Brand Media, Workday

Dena Weatherhead has over 18+ year of experience in building brand awareness for Fortune 500 giants across Tech, Auto, Hospitality, and Retail. Currently leading Workday’s Global Brand Media team, she’s helps to drive global awareness positioning Workday as the enterprise AI platform for HR, finance and IT. Dena pairs high-impact creative with a relentless, data-driven hunger for full-funnel measurement, consistently proving how massive global reach can be balanced with the precision of modern analytics.