Sr Manager, CRM & Loyalty, Curaleaf

Dwayne spearheads strategic initiatives for the Curaleaf Rewards program. His expertise lies in amplifying customer retention and insights, seamlessly collaborating with business analytics to decode customer behaviors and drive growth. With over a decade of experience spanning multiple industries, including software, automotive, fashion, and retail; Dwayne has demonstrated a keen ability to navigate diverse business landscapes and deliver tangible results. His proactive approach to systems optimization ensures seamless operations and fosters continuous improvement in performance. Dwayne’s strategic marketing acumen shines through in his ability to design and execute dynamic campaigns, enhancing customer engagement and lifetime value.