Principal Analyst,

Erin is a B2B marketing leader with a passion for impacting revenue, operational efficiency, and modern marketing practices. She has more than 20 years of experience that combines strategic planning, tactical execution, and expertise in building and optimizing revenue engines. She specializes in demand marketing strategies, integrated programs, measurement, and enablement. She has both marketing practitioner and consulting expertise.

Previous Work Experience
Erin has held senior marketing positions for a range of organizations from growth-stage startups to Fortune 500 companies. These organizations include Qumu Corporation, Gigster, NexGen Storage, SanDisk, and NetApp. In addition to her practitioner experience, she was a senior research director with SiriusDecisions and developed research and thought leadership on topics including demand programs, nurture, and measurement. Erin has also played key roles in organizational transformation initiatives and supported critical integration activities for several acquisitions.

Education
Erin received a BSBA in marketing from Bentley University.