Director, Experience & Market Research | Strategic Growth, CareFirst Blue Cross Blue Shield

Greg Barber is the Director of Experience & Market Research at CareFirst Blue Cross Blue Shield, the BCBS affiliate serving the State of Maryland, Washington D.C., and Northern Virginia. He is responsible for the CX & Insights, Engagement & Analytics, Marketing Technology & Operations, and Digital Innovation functions at CareFirst.

Before joining CareFirst, Greg worked for apree health (formerly Castlight Health) where he implemented a new Data Platform and Customer Insights function. He’s worked in marketing, digital, and CX roles at Fidelity Investments and CVS Health, and is a former Sr. Advisor at Forrester where he worked with executive leaders from more than 50 companies, and 30+ healthcare organizations, on customer-centric strategy and innovation.