Head of Creative Building, Amazon Ads

Guy Friedel leads the creative building product and engineering team at Amazon Ads, where he oversees the development of creative AI-generated solutions. He oversaw the launch of the first AI-generated creative solution within Amazon Ads and is presently managing the expansion of Generative AI creative offerings. Mr. Friedel is a seasoned professional with over 25 years of experience delivering innovative products that make a meaningful commercial impact. He has a strong background in software development, product management, project management, and team leadership. Prior to Amazon, he spent over 15 years at Microsoft, where he held senior product roles.