CX Summit
North America

CX, B2C Marketing, & Digital Business Leaders

June 17 – 20, 2024  |  Nashville & Digital

Guy Friedel

Head of Creative Building, Amazon Ads

Guy Friedel leads the creative building product and engineering team at Amazon Ads, where he oversees the development of creative AI-generated solutions. He oversaw the launch of the first AI-generated creative solution within Amazon Ads and is presently managing the expansion of Generative AI creative offerings. Mr. Friedel is a seasoned professional with over 25 years of experience delivering innovative products that make a meaningful commercial impact. He has a strong background in software development, product management, project management, and team leadership. Prior to Amazon, he spent over 15 years at Microsoft, where he held senior product roles.


CX Summit North America · June 17 – 20, 2024 · Nashville & Digital