Director, Field Marketing, ServiceNow

Heather Rath is a data-driven marketer focused on delivering results through integrated programs and is currently the Enterprise West Field Marketing Director for ServiceNow.  Over the past 10 years, she has held various roles across Bay Area based start-up and enterprise software companies including HPE, Nimble Storage, Apttus and InsideView. Rath has a bachelor’s degree in Public Relations from San Jose State University and holds ABM certifications from Demandbase and ITSMA.