Global Process Owner Marketing, Michelin

Hélène Boulangeot is Global Process Owner Marketing at Michelin, with over 20 years of experience in strategic and operational marketing across B2B environments. She has held leadership roles in Market Intelligence and Business Segment Management, driving data-driven transformation and cross-regional collaboration. Known for her empowering and results-oriented approach, Helene leads multicultural teams and champions value creation through marketing excellence. She is passionate about international projects, people development, and advancing high-impact marketing practices globally.